Inspiration for entreprenuers who
want more impact, influence and income.

Do nothing at all!

Perhaps the results you desire would be better achieved if you allow nature to be spontaneous rather than imposing your ingenuity on it. As early stage entrepreneurs and small business owners, this might be a difficult idea for you to…

Three Drivers of Brand Storytelling Strategy.

Customers own the story of your brand now. What your brand says is far less important than what your brand actually does to deserve the loyalty of the faithful. Marketing conversations, once based on interruption, are now participatory in ever…

Know Thyself: Five attributes for business and life success.

The Ancient Greek aphorism, “know thyself” has had a variety of meanings attributed to it in literature through out the ages. If you’re an entrepreneur growing a business, your success is rooted in clearly understanding who you are and what…

Customer empathy builds advocacy.

You’ve all heard the timeless advice “know your customer”. Most business owners agree knowing the customer is fundamental to serving the customer. Basic stuff right? But I wonder how committed business owners are to really knowing their customer?  To build…
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