Inspiration for entreprenuers who
want more impact, influence and income.

Thomson Dawson’s White Hot Center

Business transformation guidance designed to help you and your teams develop more focus, clarity, and confidence to elevate your presence in the marketplace, attract higher value customers, and move them beyond the reach of your competitors.

Strategic Brand Development Workshops

Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.

Brand Positioning Workshop
Brand Storytelling Workshop
Brand Voice Strategic Workshop

Client Success Stories

Learn how my clients have transformed their business to the next level!

Kevita
ThedaCare
Studio C

The Latest from the White Hot Center Blog

Insight and inspiration for 21st century entrepreneurs.

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Brand Transformation for Early Stage Entrepreneurs.

In a marketplace full of clutter, noise, and abundant choice, how will you distinguish your early stage business from competitors and attract higher value customers ...

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Investing in Brand Strategy Before Marketing Tactics.

Without first investing in brand strategy for your early stage business, you'll be throwing marketing money down the drain. For early stage CEOs the idea of investing ...

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The shift from building brands to building customer relationships.

In an era of big data and powerful technologies for connecting with customers, marketers must shift their focus from building brands to building customer ...