Strategic Brand Development Workshops
Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.
Client Success Stories
Learn how my clients have transformed their business to the next level!
The Latest from the White Hot Center Blog
Insight and inspiration on business and brand transformation.
Four essentials to define brand voice.
There are four essential ingredients that define your brand voice strategy in the digital age. Brands, just like people, have a voice– the distinctive tone, manner ...
Killing a Cash Cow Brand.
Iconic brands tend to lose their relevance long before the cash they generate begins to dry up. Once they lose their luster, a cash cow brand is nearly impossible to ...
Brand Awareness: Money can’t buy you love.
There are only two ways to increase brand awareness with new customers: buy it or earn it. As the immortal John Lennon says "money can't buy me love". I agree with ...