Get an overview perspective on the ideology, methodology and mindset you’ll need for breakthrough Product and Brand Innovation.

Inspiration for entreprenuers who
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The White Hot Center: Strategic Brand Development

Strategic Brand Development Workshops

Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.

Brand Positioning Workshop
Brand Storytelling Workshop
Brand Voice Strategic Workshop

Client Success Stories

Learn how my clients have transformed their business to the next level!

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The Latest from the White Hot Center Blog

Insight and inspiration on business and brand transformation.


Killing a Cash Cow Brand.

Iconic brands tend to lose their relevance long before the cash they generate begins to dry up. Once they lose their luster, a cash cow brand is nearly impossible to ...


Brand Awareness: Money can’t buy you love.

There are only two ways to increase brand awareness with new customers: buy it or earn it. As the immortal John Lennon says "money can't buy me love". I agree with ...


White Hot Center Brand Transformation Methodology

  The White Hot Center brand transformation methodology aligns business strategy and brand strategy across the full ecosystem of your business to create more ...