Inspiration for entreprenuers who
want more impact, influence and income.

Thomson Dawson’s White Hot Center

Business transformation guidance designed to help you and your teams develop more focus, clarity, and confidence to elevate your presence in the marketplace, attract higher value customers, and move them beyond the reach of your competitors.

Strategic Brand Development Workshops

Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.

Brand Positioning Workshop
Brand Storytelling Workshop
Brand Voice Strategic Workshop

Client Success Stories

Learn how my clients have transformed their business to the next level!

Kevita
ThedaCare
Studio C

The Latest from the Blog

Insight and inspiration for 21st century entrepreneurs.

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Brand Equity Measurement for 21st Century Brands.

  Our brand equity measurement system helps you manage the five drivers of customer brand insistence – awareness, relevant differentiation, value, ...

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Strong brands walk before they talk.

A strong brand is not the result of ubiqutious marketing but delivering on a highly desired customer experience. If you’re thinking about developing or transforming ...

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2016: A year of creativity and transformation.

This year marked the 40th year of my professional life and the beginning of a new career. Like many business owners right now, I’m taking time to evaluate and ...