Inspiration for entreprenuers who
want more impact, influence and income.

Thomson Dawson’s White Hot Center

Business transformation guidance designed to help you and your teams develop more focus, clarity, and confidence to elevate your presence in the marketplace, attract higher value customers, and move them beyond the reach of your competitors.

Strategic Brand Development Workshops

Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.

Brand Positioning Workshop
Brand Storytelling Workshop
Brand Voice Strategic Workshop

Client Success Stories

Learn how my clients have transformed their business to the next level!

Kevita
ThedaCare
Studio C

The Latest from the White Hot Center Blog

Insight and inspiration for 21st century entrepreneurs.

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Lost in translation at the intersection of brand strategy and creative messaging.

To bridge the gap in the translation of brand strategy to creative messaging requires the archetypes of the engineer, economist and artist working in harmony. The ...

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Four Levels of Small Business Success.

At every level of small business success, business leaders face big challenges. The challenges facing an early stage CEO are far apart from those faced by CEOs in ...

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Authenticity matters more than marketing shinola.

Authenticity is not veneer. You can’t fool customers into believing your value proposition is authentic through marketing. In my little town, a young couple opened ...