Inspiration for entreprenuers who
want more impact, influence and income.

How to build your brand storytelling strategy.

For emerging brands with modest marketing budgets, to effectively leverage the magnetic power of their brand story requires a new approach far beyond conventional advertising executions. It seems everyone in the marketing business these days has adopted the notion that…

Brand Transformation Success Stories

Featured here are select examples of my client success stories demonstrating how my expertise helps clients transform their business to the next level of success. My work covers many industry categories in consumer and business-to-business markets. Click on an image…

Four Methods of Strategic Brand Building.

Strategic brand building is both art and science, and the method of creating innovative brand strategy is never the same for every brand. For CEOs in emerging companies, brand strategy can be an elusive and often the most misunderstood discipline…

The White Hot Center Manifesto Book Project

The writing has begun on my forthcoming book. I’m excited to share the creative process here on the blog by publishing chapters as they are completed. To get things started, I’m happy to share the Forward to the book. The
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