Inspiration for entreprenuers who
want more impact, influence and income.

Thomson Dawson’s White Hot Center

Business transformation guidance designed to help you and your teams develop more focus, clarity, and confidence to elevate your presence in the marketplace, attract higher value customers, and move them beyond the reach of your competitors.

Strategic Brand Development Workshops

Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.

Brand Positioning Workshop
Brand Storytelling Workshop
Brand Voice Strategic Workshop

Client Success Stories

Learn how my clients have transformed their business to the next level!

Kevita
ThedaCare
Studio C

The Latest from the White Hot Center Blog

Insight and inspiration for 21st century entrepreneurs.

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How to target higher value customers.

If you’re in the process of transforming your business/brand to the next level of success, the first step in positioning your brand for competitive advantage is to ...

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Brand Transformation Strategy Workshops

To help leaders and their marketing teams gain more clarity in their vision and confidence in their strategic and creative decisions, we offer three custom-designed ...

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How barriers to entry influence competitive advantage.

Establish a barrier to entry that enhances your competitive advantage by creating your value proposition as the “one and only” choice in the minds of higher ...