Strategic Brand Development Workshops
Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.
Client Success Stories
Learn how my clients have transformed their business to the next level!
The Latest from the White Hot Center Blog
Insight and inspiration on business and brand transformation.
The Paradox Of Continuous Product Improvement.
For every product innovation, continuous product improvement is all that's left to do after the big innovation has been established. It’s been over a decade since ...
Four essentials to define brand voice.
There are four essential ingredients that define your brand voice strategy in the digital age. Brands, just like people, have a voice– the distinctive tone, manner ...
Killing a Cash Cow Brand.
Iconic brands tend to lose their relevance long before the cash they generate begins to dry up. Once they lose their luster, a cash cow brand is nearly impossible to ...