Strategic Brand Development Workshops
Learn how leaders and their teams build consensus to make the right strategic and creative decisions to build a “one and only” brand customers love.
Client Success Stories
Learn how my clients have transformed their business to the next level!
The Latest from the White Hot Center Blog
Insight and inspiration on business and brand transformation.
There are only three reasons to change an established logo.
To change an established logo in the marketplace should never be undertaken for reasons of fashionable style and decoration. “We want to change our logo”, said ...
Your Beloved Reputation.
A beloved Reputation is your most valuable business asset. More valuable than any amount of money. A beloved Reputation increases your chances of customers ...
The Paradox Of Continuous Product Improvement.
For every product innovation, continuous product improvement is all that's left to do after the big innovation has been established. It’s been over a decade since ...