Inspiration for entreprenuers who
want more impact, influence and income.

Know Thyself: Five attributes for business and life success.

The Ancient Greek aphorism, “know thyself” has had a variety of meanings attributed to it in literature through out the ages. If you’re an entrepreneur growing a business, your success is rooted in clearly understanding who you are and what…

Customer empathy builds advocacy.

You’ve all heard the timeless advice “know your customer”. Most business owners agree knowing the customer is fundamental to serving the customer. Basic stuff right? But I wonder how committed business owners are to really knowing their customer?  To build…

Content Marketing: The Sound of One Hand Clapping.

Social media platforms are as ubiquitous as the content embedded in their servers. Everything has become white noise– a thick wall of static business owners must break though to get their message heard by audiences with ever shrinking attention spans.…

Brand storytelling is not copywriting.

In our firmly established social media era, marketing is no longer about persuasion and promotion, but connection and customer engagement–and nothing is more engaging to human beings than a compelling story. In a world of micro segmentation and instant communication,…
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