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THOMSON DAWSON 
FRACTIONAL BUSINESS TRANSFORMATION EXECUTIVE

On-going advice, guidance and creative expertise for leaders and teams to increase capabilities and enhance effectiveness when planning and implementing business transformation initiatives.
 

Every early-stage founder/CEO eventually faces a turning point: the need to reimagine, reposition, or transform their business to stay relevant in a changing marketplace. When growth stalls most early-stage leaders respond with conventional solutions – more product features, hiring CMOs and marketing agencies, launching new branding or marketing campaigns, or reorganizing teams and process.

But real transformation isn’t a veneer of tactical applications. It’s introspective. It’s strategic. It’s cultural. It’s led from the top and not the middle.

That’s where I come in. Not a freelance growth consultant. A fractional leader on your team as a trusted partner to:

Uncover and clarify your core idea of value–the north star inspiring and guiding your business transformation.

Translate that ideal into strategy, execution, and cultural alignment across the business.

Provide ongoing guidance, oversight, creative development, and leadership to ensure your transformation programs succeed both inside the company and in the marketplace.

You get the benefit of 40 years of specialized expertise leading dozens of successful transformation programs for global, mid-size, and startup companies in diverse industries. All without the costs and risk associated with a full-time executive hire not an expert in business transformation.

Who I Work With

Early-Stage Founders / CEOs of $2–10M+ companies lingering on the early struggle plateau.

Mid-sized companies entering a new phase of growth, mergers, acquisitions, or rebranding.

Leaders seeking clarity, direction, and oversight to make change and transformation stick over the long term.

The Result

An influential business aligned around a bold, transformative idea of value.

A culture that inspires, attracts, and retains talent.

Customers who see you as the only choice in your category.

Growth that scales beyond marketing tactics – anchored in sustainable competitive advantage.

If you’re facing transformation, don’t go it alone. Bring on a specialized fractional leader who can help you lead it, design it, and make it real.

How can I help? Schedule our conversation here.

Investment
Fractional advisory engagements are tailored to your specific objectives and begin at $10,000+ USD monthly with a three-month minimum engagement.
Are we a good fit to work together?
Fractional advisory consulting can be remote or on site as required. Clients who engage fractional advisory consulting are experiencing a transformational shift in their business growth and seek on-going specialized strategic and creative expertise to enhance their traction and momentum toward achieving their business objectives. My focus is advising leaders in diverse market sectors with annual revenues of $2-10 million+.
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"Our strategic brand development initiative for ThedaCare was a colossal undertaking. Thomson built instant rapport and trust with our team and guided the brand strategy, creative direction, design, implementation and adoption of a new corporate identity program designed and approved by leadership team in less than six months.”
 
MJ Beckman
Senior Leader, Corporate Communications
ThedaCare Health

 

Thomson Dawson

Business Transformation Guidance

for Founders of Emerging Growth Companies

thomson@whitehotcenter.com

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