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 STRATEGIC AND CREATIVE ADVICE AND GUIDANCE

Fractional advice, guidance and expertise for leaders and teams to increase their capabilities and enhance their effectiveness in taking a quantum leap in the growth and success of their business.
 

In many fast growing organizations, leaders are facing increased demands to effectively manage and execute on their business transformation initiatives. Unlike short-term marketing initiatives, business/brand transformation is not an every day issue. Consequently, leaders and teams can struggle with clarity and confidence transforming their business to the next level of success.

 

Fractional coaching and consulting includes insight, guidance and management on issues relating to leadership development, brand strategy, strategic brand transformation and development, brand identity development and management, customer experience design, and marketing communication narratives. Together we’ll develop an advisory plan tailored to your desired outcomes and objectives and put it into action as a advisory member of your team. In collaborating, you can expect these outcomes:

  • Strategic and Creative Ideas – Collaborating with you and your team to facilitate a flow of ideas that will elevate your impact and influence with higher value customers.
  • More Clarity and Confidence – Quickly remove complexity and get your actions zeroed in the one thing that will make all the difference in your progress towards your business transformation objectives.
  • Accelerated Momentum and More Progress – In times of change and transformation, unbiased, specialized expertise  can help increase your knowledge, capability and effectiveness in overcoming your business growth challenges.
 
Advisory engagements typically involve overcoming these issues and challenges:
  • You're launching a new business, introducing new products, reorganizing and transforming an existing business/brand for its next level of growth and you don't have specialized brand strategy and transformation expertise on your leadership team.
  • You need guidance conducting a strategic brand audit before you invest resources in change or transformation initiatives.
  • You're seeking outside creative marketing partners and want expert advice and oversight in finding, vetting and facilitating the interview process.
  • You need personal and professional development advice for your teams so they can be more confident and capable in leading brand transformation programs within the organization and in the marketplace.
  • You need guidance on the creative direction and development of branding and messaging strategies for your communications programs.
  • You need advice on oversight and project management leadership of your in-house teams or other marketing partners charged with brand implementation, corporate and brand identity, naming, design and design management to insure alignment to your business and brand strategy initiatives.
  • You need expert advice on product packaging development and design, branded environments and your overall retail presence.
     
Investment
Fractional advisory consulting engagements are tailored to your specific objectives and begin at $5,000+USD monthly with a three-month minimum engagement.
Are we a good fit to work together?
Advisory consulting can be remote or in person. Clients who engage fractional advisory consulting are experiencing a transformational shift in their business growth and seek strategic and creative expertise to enhance their traction and momentum toward meeting their business objectives. I'm only interested in working with clients who are open, success-minded, results oriented, willing to do the required work and have the resources and capability to take action on the issues we discuss in our collaboration.
Let’s get started in a conversation to discuss the one burning issue in your business right now you would like solved?
Schedule your Conversation with Thomson Dawson here.
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"Our strategic brand development initiative for ThedaCare was a colossal undertaking. Thomson built instant rapport and trust with our team and guided the creative direction, design, implementation and adoption of a new corporate identity program designed and approved by our senior leadership team in less than six months.”
 
MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Inc. Healthcare System