BRAND TRANSFORMATION STRATEGY SESSIONS
A brand transformation sprint designed for early growth founders who want exponential impact, influence and income.
No business can grow and evolve beyond the knowledge and capability of its leader and leadership team. If you’re an early-stage founder serious about overcoming your uncertainty about building an influential brand, this one-on-one brand transformation deep dive provides a structured framework for your deeper strategic and creative decision-making.
Our collaboration is focused on the long term perception of your company in the marketplace. Developing your brand strategy includes elements such as the company's purpose, core values, target audience, brand narratives, identity, personality, and strategic positioning. A compelling brand strategy is essential to shape the way your company is perceived by customers, employees, suppliers, and investment partners.
Think of your brand strategy as the spiritual software that unlocks your bigger future:
Attract an expanding base of loyal, advocate customers
Increase productivity and retention of talented employees
Attract the right investment growth partners
Command premium pricing of your offerings
Grow distribution with strong velocities in sales channels
Gain attention from earned social and trade media
Less dependence on advertising
WHAT CLIENTS SAY ABOUT THE PROGRAM
"Working with Thomson was immensely valuable. Make sure you're ready to do the work. Our company invested a lot of time contemplating each topic on our own in advance of each strategy session. The quality of the time you spend thinking through each framework and preparing for your strategy sessions will proportionately equal the quality of the final product. Thomson facilitates, guides and coaches, but it’s your effort that determines success."
Frank Dal Bello
Founder, CEO Haystack
SaaS Hiring Solutions Software
“Working with Thomson was the best experience of our startup journey. He masterfully guided us to realize a much bigger vision for our business and our brand. When my partner saw the strategy recommendations for our new brand, all he could say was, “this looks like money!”
Ambrosia Linens Inc.
“Our company needed to re-position our business for the future! Thomson, worked with us to craft a solution that not only was highly marketable, but also something that fit our company culture like a glove. Thomson has an amazing ability to visualize, analyze, watch, listen and ask the right questions"
Managing Partner PRJ Consulting
Oracle/ People Soft Consulting
“With a new venture in the wings we were looking for a strategy and identity in the marketplace that would set us up as a step above the rest. His guidance was spot on for our niche. The strategy for bringing our brand to the world was extraordinary. I can’t recommend Thomson enough.”
Founder/ CEO, Sprigeo, LLC
SaaS Technology Startup