BRAND TRANSFORMATION STRATEGY SESSIONS

Take a quantum leap to strengthen your focus so you can gain more clarity, confidence, traction and momentum to build the strategic foundation of your competitive advantage.
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FOR LEADERS AND TEAMS OF EARLY GROWTH COMPANIES

Startup and early growth Founders have made quantum leaps in their progress by participated in these strategy sessions to overcome their early growth brand challenges:
  • positioning for competitive advantage.
  • managing the implications of exits, reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • inventing new business models
  • extending into new product categories.
  • entering new markets or serve a new customer segment.
  • bringing new life to under-performing brands.
  • shifting marketing, communications and sales strategies
 
We develop the strategy session agenda to address your specific business/brand transformation challenges. The sessions are specifically for Founders and their leadership teams in diverse startups and emerging growth companies with annual revenues of $1Million+.
 
Brand Transformation Strategy Sessions Process:
STEP ONE
Pre-Session Assessment
– Conduct a detailed assessment of your current business / brand growth challenges. From that information, we diagnose the issues and develop the specific agenda for the strategy sessions and the desired outcome of the strategy session. We'll also review relevant business benchmarks, market research, marketing / sales strategies and marketing communications.
STEP TWO
Facilitated Strategy Sessions – Strategy Sessions are conducted remotely in (4) three hour sessions scheduled over the course of one month. Typically one session per week. Session I- Vision / Values / Purpose, Session II- Target Customer Segmentation, Session III- Value Proposition and Strategic Positioning, Session IV- Brand Messaging Pillars.
STEP THREE
Post Strategy Session Deliverables – A Brand Plan document is prepared outlining all strategic ideas, decisions and next steps agreed to in the sessions and indicates what imperatives will be resourced. The Brand Plan (PDF) is reviewed with the client one week after completion of the strategy sessions. The Brand Plan is a management tool used to inform and guide marketing and sales teams charged with tactical implementation. An additional follow-up consultation with the CEO/Session Team Leader 30 days after the strategy session to review implementation/activation progress.
 
Investment
The series of brand transformation strategy sessions is $7,500 USD. We offer the option to conduct these strategy sessions as a two-day off-site workshop with you and your leadership team. (travel expenses and session materials are additional).
Gain the traction and momentum to build the strategic foundation for creating a bigger future.
To get started, book your conversation with Thomson here.

GET IN TOUCH:

 (M) 805.886.5902

thomson@whitehotcenter.com

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Grand Rapids, Michigan 49503

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