Strengthen your strategic focus to be the one and only choice customers love and can’t live without.
  • More Focus –  Get your thinking zeroed in the one thing that will make all the difference in getting you moving forward again with clarity and confidence.
  •  Accelerated Progress – In times of change, trusted, expert guidance to make better informed strategic and creative decisions can accelerate progress to meet your business objectives.
  • Strategic and Creative Ideas  – Everything starts as a creative idea. We’ll quickly generate a flow of ideas that will enhance your presence in the marketplace.
  • More Clarity and Confidence – Change involves risk. Confidence your making the right decisions can only come from clarity. Knowing "you got this" reduces stress –especially when there is a lot of skin in the game.
Gain the traction and momentum to be the one and only brand customers love and can’t live without.
Book a conversation with Thomson to learn more.
Brand Transformation Strategy Sessions Structure and Framework:
  • Pre-Session Assessment – Conduct interviews with CEO / Team Leader to gather specific information necessary to determine the current challenges facing the business, the specific agenda for the strategy sessions and the desired outcome of the strategy session. We'll review relevant business benchmarks, market research, marketing / sales strategies and marketing communications.
  • Facilitated Strategy Sessions – Strategy Sessions are conducted remotely in (4) two-three hour sessions scheduled over the course of one month. Typically one session per week. Session I- Mission / Vision / Values, Session II- Target Customer Segmentation, Session III- Value Proposition and Strategic Positioning, Session IV- Brand Messaging and Tone of Voice.
  • Post Strategy Session Deliverables – An Executive Summary document is prepared outlining all strategic ideas, decisions and next steps agreed to by the participant team. The Executive Summary (PDF) is delivered to the client within one week of the strategy session day. A follow-up consultation with the CEO/Team Leader 30 days after the strategy session to review implementation/activation progress.
We develop the strategy session agenda to address your specific business/brand challenges. The sessions have been designed specifically for Founders and their leadership teams in diverse startups and emerging growth companies with annual revenues of $500K+. Clients who engage in these sessions typically face these business /brand growth challenges:
  • inventing and positioning a new business.
  • managing the implications of exits, reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to bring new life to under-performing brands.
  • planning to shift marketing and communication strategies.
The series of brand transformation strategy sessions delivered remotely is $8,500 USD. We offer the option to deliver these strategy sessions as a full-day off-site workshop with the client leadership team. The investment for this option is $10,000 USD (travel expenses additional).
Gain the traction and momentum to be the one and only brand customers love and can’t live without.
Book a conversation with Thomson to learn more.


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Grand Rapids, Michigan 49503

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