Take a quantum leap to strengthen your focus so you can gain more clarity, confidence, traction and momentum to transform your brand to the next level.
A brand transformation methodology designed for startup and early growth founders to increase their understanding and application of brand strategy to drive the success of their early growth business.
The sessions are specifically for Founders and their leadership teams in startups and early growth companies, typically with annual revenues of $500K+. We develop the strategy session agenda to address your specific business/brand transformation challenges.


The outcome of this brand transformation process guides you and your team with a blueprint for creating and building an influential brand. If you’re committed to converting this blueprint into day-to-day reality, your business will reap these transformative benefits:


•  attracting a base of loyal, advocate customers

•  increased productivity and retention of talented employees

•  attracting the right investment growth partners

•  support for premium pricing of your offerings

•  greater distribution with strong velocities in sales channels

•  more attention from earned social and trade media

•  less dependence on advertising

Brand Transformation Strategy Sessions Process:

Pre-Session Assessment – Conduct a detailed assessment of your current business / brand growth challenges,  diagnose the issues and develop the specific agenda and define the desired outcome of the strategy session. In this assessment we review relevant business benchmarks, market research, marketing / sales strategies and marketing communications to inform the strategy sessions.
Facilitated Strategy Sessions – Conducted on Zoom in (4) three-hour sessions scheduled over the course of four to six weeks. Typically one session per week. Session I- Vision / Values / Purpose, Session II- Target Customer Segmentation, Session III- Value Proposition and Strategic Positioning, Session IV- Brand Messaging Pillars.  Between facilitated sessions, you and your team will complete various exercises designed to strengthen your focus and decision making imperatives.
Post Strategy Session Deliverables – A Brand Plan document is prepared outlining all strategic ideas, decisions and next steps agreed to what imperatives will be resourced. The Brand Plan (PDF) is reviewed and delivered to the client one week after completion of the strategy sessions. The Brand Plan is a management tool used to inform and guide marketing and sales teams charged with tactical implementation. An additional follow-up consultation with the CEO/Session Team Leader 30 days after the strategy session to review implementation/activation progress.
The series of brand transformation strategy sessions is $8,500 USD. One-on-one facilitated strategy sessions are delivered via online conference. All session documentation is delivered as pdfs.
Gain the traction and momentum to build the strategic foundation for creating a bigger future.
To get started, book your conversation with Thomson here.


 (M) 805.886.5902

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

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