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A bespoke advisory program creating the foundation and framework for accelerating organizational understanding and application of brand strategy as the source code and driver of competitive advantage.

In times of change, challenge and uncertainty, leadership teams struggle to strengthen their strategic focus on who they are, what they stand for, why it matters, and how their desired image and reputation shapes their future marketplace success. Our signature business / brand transformation advisory collaboration sets the direction and trajectory to help emerging growth companies strengthen competitive advantage.

No organization can evolve and thrive past the current level of knowledge and capability of its leadership team. If you're a leader of a early growth company struggling with a brand growth challenge, this facilitated brand transformation advisory program provides your organization with a process and a roadmap empowering leadership teams to be more effective in all business activities– culture, value creation, marketing, communication tactics, sales and customer experience initiatives. Brand power is a force multiplier in calculating business value. Brand Strategy is the spiritual software that drives brand power.  Clients who engage in these sessions typically face these business /brand growth challenges:
  • managing the implications of reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to breathe new life into an under-performing brands.
  • planning to shift marketing, brand messaging and communication strategies.
Program Investment:
The investment for this brand strategy advisory program starts at $25
,000+USD. Clients who have invested in this program are leaders of private equity funded startups, established early growth organizations from diverse industry sectors with annual revenues of $10 Million+. Depending on the size of your organization and the availability of key participants, this process can be completed in 8-10 weeks. When extensive market research is required (a separate project) in the assessment phase, the strategy process could take up to 10-12+ weeks.
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Brand Transformation Strategy Engagements led by Managing Partner Thomson Dawson.

Thomson's strategic and creative expertise spans four decades and 100s of engagements in business and brand strategy, marketing, communications and corporate identity design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations from startups to global brands in the US, Canada and Europe.

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"Throughout the strategic workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development for our new corporate identity program approved by our senior leadership team in six weeks.”

MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Healthcare System
If your organization is facing a brand growth challenge, let's have a conversation.
© 2022 Thomson Dawson The White Hot Center
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