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 (M) 805.886.5902

thomson@whitehotcenter.com

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

© 2020 by Dawson+Company Communications, Inc.

BRAND TRANSFORMATION BREAKTHROUGHS

Creating Business and Brand Transformation Breakthroughs

 

In times of change and growth, our signature brand transformation collaboration sets the direction and trajectory for how leadership teams strengthen their strategic focus on who they are, what they stand for, and how their desired image and reputation shapes their future marketplace success.

Through facilitated sessions, we align business strategy and brand strategy across the full ecosystem of the business so that marketing teams can make quantum leaps in their impact and influence with higher value customers.

Creating the foundation and framework for developing your business and brand transformation strategy.

The outcome of this facilitated journey provides your organization with a precise roadmap empowering marketing teams to be more effective in all revenue generating activities–value creation, marketing communication tactics, sales and customer experience initiatives. Clients who engage in these sessions typically face these business /brand growth challenges:
  • managing the implications of reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to bring new life to under-performing brands.
  • planning to shift marketing, brand messaging and communication strategies.
 
Timeframe for Completion:
Depending on the scale of your organization, this process can be completed in 4-6 weeks. When extensive market research is required in the Assessment Phase, the process could take up to 12+ weeks.
Investment:
The investment for this brand transformation strategy development is $40,000+ USD.
Typically, clients who have invested in this level of engagement are established organizations that have annual revenues of $15-20 Million+.

SUCCESS STORY: THEDACARE BRAND TRANSFORMATION