BRAND TRANSFORMATION BREAKTHROUGHS
Creating Business and Brand Transformation Breakthroughs
In times of change and challenge, our signature brand transformation collaboration sets the direction and trajectory for how leadership teams strengthen their strategic focus on who they are, what they stand for, and how their desired image and reputation shapes their future marketplace success. Through facilitated sessions, we align business strategy and brand strategy across the full ecosystem of the business so that marketing teams can make quantum leaps in their impact and influence with higher value customers.
Creating the foundation and framework for developing your business and brand transformation strategy.
The outcome of this facilitated journey provides your organization with a precise roadmap empowering marketing teams to be more effective in tactical implementation of all revenue generating activities–value creation, marketing communication tactics, sales and customer experience initiatives. Clients who engage in these sessions typically face these business /brand growth challenges:
managing the implications of reorganizations, mergers and acquisitions.
introducing new products and services.
extending brands into new product categories.
planning to enter new markets or serve a new customer segment.
planning to bring new life to under-performing brands.
planning to shift marketing, brand messaging and communication strategies.
Timeframe for Completion:
Depending on the scale of your organization, this process can be completed in 4-6 weeks. When extensive market research is required in the Assessment Phase, the process could take up to 12+ weeks.
The investment for this brand transformation strategy development consulting program is $40,000+ USD. Typically, clients who have invested in this level of engagement are established organizations that have annual revenues of $1-10 Million+.
SUCCESS STORY: THEDACARE BRAND TRANSFORMATION
"Throughout the workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development of our new corporate identity program approved by our senior leadership team in six weeks.”