BRAND TRANSFORMATION BREAKTHROUGHS
Creating the foundation and framework for accelerating your understanding and application of brand strategy as the driver of transformational brand power.
In times of change and challenge, our signature brand transformation collaboration sets the direction and trajectory for how leadership teams strengthen their strategic focus on who they are, what they stand for, and how their desired image and reputation shapes their future marketplace success.
The outcome of this facilitated journey provides your organization with a precise roadmap empowering leadership teams to be more effective in tactical implementation of all revenue generating activities–value creation, marketing communication tactics, sales and customer experience initiatives. Clients who engage in these sessions typically face these business /brand growth challenges:
managing the implications of reorganizations, mergers and acquisitions.
introducing new products and services.
extending brands into new product categories.
planning to enter new markets or serve a new customer segment.
planning to bring new life to under-performing brands.
planning to shift marketing, brand messaging and communication strategies.
Timeframe for Completion:
Depending on the scale of your organization and the availability of participants, this process can be completed in 4-6 weeks. When extensive market research is required in the Assessment Phase (a separate project), the strategy process could take up to 8-10+ weeks.
The investment for this brand transformation strategy development consulting program begins at $30,000+ USD. Clients who have invested in this brand transformation strategy program are private equity funded startups established organizations in diverse industry verticals with annual revenues of $5 Million+.
Brand Transformation Strategy Facilitated by Managing Partner Thomson Dawson.
Thomson's strategic and creative expertise spans 6500+ engagements in business and brand strategy, marketing, communications and corporate identity design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations from startups to global brands in the US, Canada and Europe.
LEARN MORE ABOUT THOMSON DAWSON HERE
SUCCESS STORY: THEDACARE BRAND TRANSFORMATION
"Throughout the strategic workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development for our new corporate identity program approved by our senior leadership team in six weeks.”