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Creating the foundation and framework for accelerating organizational understanding and application of brand strategy as the source code for transformational brand power.

In times of change and challenge, our signature brand strategy collaboration sets the direction and trajectory for how leadership teams strengthen their strategic focus on who they are, what they stand for, and how their desired image and reputation shapes their future marketplace success.

No organization can evolve and thrive past the current level of knowledge and capability of its leadership team. The outcome of this facilitated journey provides your organization with a strategic roadmap empowering leadership teams to be more effective in tactical implementation of all business activities– culture, value creation, marketing, communication tactics, sales and customer experience initiatives. Clients who engage in these sessions typically face these business /brand growth challenges:
  • managing the implications of reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to breathe new life into an under-performing brands.
  • planning to shift marketing, brand messaging and communication strategies.
Timeframe for Completion:
Depending on the scale of your organization and the availability of participants, this process can be completed in 6-8 weeks. When extensive market research is required in the Assessment Phase (a separate project), the strategy process could take up to 8-10+ weeks.
Program Investment:
The investment for this brand strategy advisory program ranges from $15,000-$25,000+ USD. Clients are private equity funded early growth and established organizations from diverse industry verticals with revenues of $10 Million+.
Brand Transformation Strategy Engagements led by Managing Partner Thomson Dawson.

Thomson's strategic and creative expertise spans 6500+ engagements in business and brand strategy, marketing, communications and corporate identity design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations from startups to global brands in the US, Canada and Europe.



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"Throughout the strategic workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development for our new corporate identity program approved by our senior leadership team in six weeks.”

MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Healthcare System
If your organization is facing a brand growth challenge, let's have a conversation.
© 2022 The White Hot Center Part of Dawson+Company Strategic Brand Development LLC Ada, Michigan 49301
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