BRAND TRANSFORMATION BREAKTHROUGHS
INSIGHT GUIDANCE AND CREATIVITY FOR WHAT'S NEXT.
A bespoke advisory program creating the foundation and framework for accelerating organizational understanding and application of brand strategy as the source code and driver of transformational brand power.
In times of change, challenge and uncertainty, leadership teams struggle to strengthen their strategic focus on who they are, what they stand for, why it matters, and how their desired image and reputation shapes their future marketplace success. Our signature brand strategy advisory collaboration sets the direction and trajectory that helps them break though the clutter and noise of an unforgiving marketplace.
No organization can evolve and thrive past the current level of knowledge and capability of its leadership team. If you're a leader of a early growth company struggling with a brand growth challenge, this facilitated brand transformation advisory program provides your organization with a process and a roadmap empowering leadership teams to be more effective in all business activities– culture, value creation, marketing, communication tactics, sales and customer experience initiatives. Brand power is a force multiplier in calculating business value. Brand Strategy is the spiritual software that drives brand power. Clients who engage in these sessions typically face these business /brand growth challenges:
managing the implications of reorganizations, mergers and acquisitions.
introducing new products and services.
extending brands into new product categories.
planning to enter new markets or serve a new customer segment.
planning to breathe new life into an under-performing brands.
planning to shift marketing, brand messaging and communication strategies.
The investment for this brand strategy advisory program starts at $25,000+USD. Clients who have invested in this program are leaders of private equity funded startups, established early growth organizations from diverse industry sectors with annual revenues of $10 Million+. Depending on the size of your organization and the availability of key participants, this process can be completed in 6-8 weeks. When extensive market research is required (a separate project) in the assessment phase, the strategy process could take up to 8-10+ weeks.
Brand Transformation Strategy Engagements led by Managing Partner Thomson Dawson.
Thomson's strategic and creative expertise spans 1000s engagements in business and brand strategy, marketing, communications and corporate identity design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations from startups to global brands in the US, Canada and Europe.
LEARN MORE ABOUT THOMSON DAWSON
SUCCESS STORY: THEDACARE BRAND TRANSFORMATION
"Throughout the strategic workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development for our new corporate identity program approved by our senior leadership team in six weeks.”