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Hello :-)

I'm Thomson Dawson, business transformation strategy advisor, modern elder, shaman, guide to fearless founders/leaders of growing companies in diverse industries. I help them strengthen the foundations of their competitive advantage to accelerate business growth without wasting precious time and money struggling with the complexities inherent in business transformation.

I have always embraced the positive philosophy that competitive advantage in business is based in the creation realm rather than competitive one. In other words, “thinking in a certain way” to create new value rather than compete for the value created by others.

It’s about who you want to be in the mind of a customer that strengthens competitive advantage by owning an “idea of value” customers love, can’t live without, and can’t get from anybody else. I think of it as writing code for the spiritual software that drives competitive advantage – what a business stands for, to whom it matters, and how image, behavior, and reputation shapes future growth.

The transformative impact of my expertise on your business results (ROI) are not measured in real time. You can’t count the harvest as you plant the seed.
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 My strategic advisory and creative expertise spans four decades and 100s of engagements across diverse industry sectors in business transformation and brand strategy, marketing communication and visual design disciplines–with specialized knowledge and expertise in brand transformation issues and challenges faced by early stage companies.
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A manifesto for the new breed of 21st century entrepreneurs.

My new book is a passionate manifesto intended to elevate the strategic and creative thinking of startup and early-stage entrepreneurs inspiring them to “think in a certain way” so they can 10X their impact, influence, and income. In our 21st-century marketplace of more clutter and noise, every entrepreneur can benefit from developing a manifesto to boldly declare what their business stands for, why it matters to high-value customers and clients and becomes their one and only choice.
Guidance for startup founders to create their value proposition and positioning for unparalleled competitive advantage.

If you're a startup Founder, this complimentary 40-minute business development training will teach you a step-by-step process to create a more compelling value proposition and strategic positioning that serves as the “true north” for elevating your competitive advantage with higher value customers. You need to get this right from day one. This can help.
“My business partner and I worked with Thomson on what would become a critical strategic move for our business. Thomson helped guide us to set the foundation for not only the development of our new name, but also the next decade for our business. Thomson was thoughtful, collaborative, and was clearly committed to our success. His expertise and creativity helped guide two very different shareholders toward a result that we simply could not be more happier with."

Pete Houlihan CEO, Brightformat, Inc.
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