INSIGHT, GUIDANCE AND CREATIVITY FOR WHAT'S NEXT.

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Helping you write the spiritual software to guide the upward trajectory of your business.

 

Building your brand from the inner forge of your passion, purpose or cause is the highest expression of who you are and why what you do matters to the world.

 

The White Hot Center is the inner forge. From that deep nuclear-reactor-inner-core– love, passion and creativity are fused together as a magnetic force attracting what’s necessary to create a bigger future.

 

The White Hot Center is the fire inside, the burning desire to create remarkable experiences that add greater value to people.

 

That’s my passion–one that’s shared by every leader building an influential brand from the ground up. The White Hot Center is where the power of your brand is born. Our focus is collaborating with leaders and teams to increase their understanding and accelerate their application of brand strategy as spiritual software that drives influential brand power to transform their business.

 

Hence the name.

 

 

THE STRATEGY OF BRAND TRANSFORMATION
Vision / Values / Purpose

Target Customer Segmentation

Strategic Positioning / Value Proposition

Brand Architecture

Brand Messaging / Tone / Look & Feel

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To stem the forces of commoditization in the age of clutter and noise, leaders and teams will need to strengthen these four pillars in their business to build brands people love and can't live without. In this 7-minute webcast presentation, I'll outline a framework that forms the foundation for building influential brand power.