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 build a business people love

Inspiring leaders and teams in growing companies to focus on the big pieces–what their business stands for, to whom it matters, and how their desired image and reputation shapes competitive advantage.


The marketplace is unforgiving territory for those without a compelling strategy to transform, evolve and grow their business.  No organization can grow and evolve beyond the current understanding and capability of its leaders. We help establish the strategic foundation to transform a growing business to the next level. Our expertise and methodology guides you to make effective strategic and creative decisions in these areas of concern:


Purpose / Vision / Values / Leadership / Culture

Target Customer Segmentation

Strategic Positioning / Value Proposition

Brand Architecture

Brand Narratives / Messaging Pillars / Tone / Brand Identity

Customer Experience Design

Our clients are founders and leaders of growing companies
in diverse market sectors with annual revenues of $2-25
We collaborate in person and remotely helping 10X your understanding and accelerate your application of business / brand strategy principles as the source code unlocking transformation, competitive advantage, and potentially bigger exits.


EDUCATION on new or missing knowledge to grow a business / brand that is highly valued in the marketplace.

INSPIRATION to elevate strategic thinking and focus on your purpose, passion and cause, your beliefs and core values, and what you’re unwilling to compromise on for short-term gain and how that forms the basis of your culture, reputation, and brand equity.

INSIGHT advice and coaching into the “head game” helping you develop the disciplined mindset for creativity and innovation that makes your competition and price irrelevant.

CREATIVITY to position your value for competitive advantage and develop more authentic and compelling narratives so high value customers will see your business/brand as their one and only choice.

DEVELOPMENT Maps, blueprints and prototypes for you and your team to implement your business transformation initiatives based on your vision, leadership, value creation and impact in the marketplace.


When your business represents an “idea of value” people love and is not in abundant supply elsewhere, that's brand power.
In this short video, Thomson Dawson outlines the strategic framework that forms the foundation for his approach advising founders developing their strategies for competitive advantage.


“Thomson did a masterful job of guiding our brand team through the strategic positioning and creative development process for our recent product introduction. Thomson’s contributions to our success were exceptional. His creative guidance helped us more effectively launch our new brand.”

David Barella Senior Vice President, Global Marketing
Coapt Systems, Inc. Medical Devices

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