build a business people love
Helping startup and early-stage founders clarify what makes their business truly different and build a strategic foundation that elevates them out of the early struggle phase. Together, we strengthen your competitive edge by aligning your thinking, team, message, and customer experience around a value only you can deliver.
The Strategic Shift:
From founder-dependent to founder-led.
The marketplace is unforgiving territory for those without a compelling strategy to transform, evolve and grow their business. No organization can grow and evolve beyond the current knowledge and capability of its leaders. Helping leaders and teams in startup and emerging growth companies strengthen the foundations of their competitive advantage accelerating their business growth without wasting precious time and money struggling on the early-struggle plateau.
Our clients are founders and leaders of emerging growth companies from diverse market sectors with annual revenues of $1-10 million+. I help them clarify what makes their business remarkable and magnetic and forms the strategic foundation that turns that clarity into sustained competitive advantage.
EDUCATION on new or missing knowledge to grow a business / brand that is highly valued in the marketplace.
INSPIRATION to elevate strategic thinking and focus on your purpose, passion and cause, your beliefs and core values, and what you’re unwilling to compromise on for short-term gain and how that forms the basis of your culture, reputation, and brand equity.
INSIGHT advice and coaching into the “head game” helping develop the disciplined mindset for creativity and innovation that makes your competition and price irrelevant.
CREATIVITY to position your value for competitive advantage and develop more authentic and compelling narratives so high value customers will see your business/brand as their one and only choice.
DEVELOPMENT Maps, blueprints and prototypes for you and your team to implement your business transformation initiatives based on your vision, leadership, value creation and impact in the marketplace.
Let’s find your white hot center so you can build a business that can’t be ignored.
THE FOUR PILLARS OF BRAND POWER
When your business represents an “idea of value” people love and is not in abundant supply elsewhere, that's brand power.
In this short video, Thomson Dawson outlines the strategic framework that forms the foundation for his approach advising founders strengthening their competitive advantage.
“Thomson did a masterful job of guiding our brand team through the strategic positioning and creative development process for our recent product introduction. Thomson’s contributions to our success were exceptional. His creative guidance helped us more effectively launch our new brand.”
David Barella Senior Vice President, Global Marketing
Coapt Systems, Inc. Medical Devices