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 build a business people love

Inspiring leaders of early stage companies to focus on the big pieces–what their business and brand stands for, to whom it matters, and how their desired image and reputation shapes their future business success.

The marketplace is unforgiving territory for those without a compelling strategy to transform, evolve and grow their business.


No organization can grow and evolve beyond the current understanding and capability of its leaders.


We provide insight guidance and creativity to help our clients develop business transformation strategies to break through the noise and clutter of the marketplace. Developing brand strategy is a leadership decision not a collection of marketing decisions. The outcome of our collaboration helps clients transform from early struggle to a beloved business with influential brand power:


–  attracting an expanding base of loyal, advocate customers

–  increased productivity and retention of dedicated employees

–  attracting the right investment growth partners

–  support for premium pricing of your offerings

–  greater distribution with strong velocities in sales channels

–  more attention from earned social and trade media

–  less dependence on advertising



We help our clients develop the strategic foundation to transform their early growth business to the next level. Our process and methodology guides them to make effective strategic and creative decisions in these areas of concern:


Vision / Values / Purpose / Culture

Target Customer Segmentation

Strategic Positioning / Value Proposition

Brand Architecture

Brand Narratives / Messaging Pillars / Tone / Look & Feel

Customer Experience

Our focus is serving founders and leadership teams in early stage companies in diverse market sectors with annual revenues of $2-10million+. We collaborate with our clients in person and remotely. 

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Brand Power–every early stage business wants it–few will achieve it.
When your business represents an “idea of value” people love and is not in abundant supply elsewhere, that's 
brand power.
In this 7-minute webcast, Thomson Dawson outlines the strategic framework that forms the foundation for his approach helping founders develop their strategies for influential brand power.


“Thomson did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent product launch. Thomson’s contributions to our success were exceptional. His creative guidance helped us more effectively launch our brand communications materials.”

David Barella Senior Vice President, Global Marketing
Coapt Systems, Inc. Medical Devices

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