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A manifesto for the new breed 21st century entrepreneurs.


A manifesto is a public declaration of policy, principals or point of view.

The word comes from the Latin manifestus, which means to be clear, conspicuous, to make obvious or evident to the senses. The meaning also implies a framework for transforming formless ideas into physical form–to manifest.


In our 21st century marketplace of more choice, clutter and noise, every startup and early stage entrepreneur can benefit from developing a personal manifesto to guide their strategic and creative thinking and decisions building an influential business/brand.

My forthcoming book The White Hot Center Manifesto offers inspiration for those new and early stage entrepreneurs seeking to forge more impact, influence and income from the fire of an unforgiving marketplace. And in the process create an extraordinary and fulfilling life experience through the venue of their business.


My purpose in sharing these timeless success principles is simply to inspire the new breed of startup and early stage entrepreneurs forming their own bold manifesto of what their business and brand stands for, to whom it matters, and how their desired image and reputation shapes their future business success.


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 21 Power Principles to inspire entrepreneurs to forge greater impact, influence and income from the fire of an unforgiving marketplace.

1 as you think, so it becomes
all creation begins with thinking in a certain way.

2 know what you want, decide to pursue it, expect it will be delivered to you
never desire what you don’t expect to experience, nor expect to experience what you don’t desire.

3 do what matters to you, and what matters must serve others
meaning + contribution = a life of significance.

4  begin now with what’s at hand
there is no shortage of supply, you are at all times surrounded by potential and possibility.

5  as you live in your days you craft your future
forget the past, your future is right now!

6  embrace simplicity
do everything in an easy and relaxed manner.

7  the best idea is the one you think is impossible
don’t be afraid to put your own “dent in the universe”.

8  be different, make a difference
it’s all about the quality of your presence.

9  provide more use value than you receive in cash value
the ultimate competitive advantage and key to wealth.

10  people are more important than money
get this reversed and it’s game over!

11  create experiences people love
doing good things for people is good business.

12  serve more, sell less
It’s all about them not you. Serve don’t sell.

13  intuition over conventional wisdom
follow your heart, there is no better alternative.

14  daydream often
play aimlessly in your creative imagination.

15  focus on the important, handle the urgent
do what brings you joy, delegate everything else.

16  forget what you know
the 21st century moves too fast for one mind – seek out collaborators.

17  beware of comfort
it will put you to sleep!

18  play on the edges
embrace risk like a lover.

19  to thine own self be true, no exceptions, no excuses
say no often and mean it.

20  leadership is service in disguise
elevate everyone you come into contact with.

21  give thanks, give back
appreciation + service =  abundance.
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