top of page
thomson sd 1.tiff
WHC Manifesto Cover.jpg

A manifesto for new breed 21st century entrepreneurs.


In our 21st century marketplace of more choice, clutter and noise, every startup and early stage entrepreneur needs a manifesto to guide their strategic and creative decisions to elevate quality of their presence in the marketplace. A manifesto is a public declaration of policy, principals or point of view. The word comes from the Latin manifestus, which means to be clear, conspicuous, to make obvious or make evident to the senses. The meaning also implies a structure and framework for transforming the formless into the formed–to manifest.

The WhiteHotCenter Manifesto is required reading for startup and early stage entrepreneurs who seek inspiration to make a bold declaration of why their business matters and is the “one and only” choice of high value customers and clients. 

WHC Manifesto Book 3D.jpg

1 as you think, so it becomes
all creation begins with thinking in a certain way.

2 know what you want, decide to pursue it, expect it will be delivered to you
never desire what you don’t expect to experience, nor expect to experience what you don’t desire.

3 do what matters to you, and what matters must serve others
meaning + contribution = a life of significance.

4  begin now with what’s at hand
there is no shortage of supply, you are at all times surrounded by potential and possibility.

5  as you live in your days you craft your future
forget the past, your future is right now!

6  embrace simplicity
do everything in an easy and relaxed manner.

7  the best idea is the one you think is impossible
don’t be afraid to put your own “dent in the universe”.

8  be different, make a difference
it’s all about the quality of your presence.

9  provide more use value than you receive in cash value
the ultimate competitive advantage and key to wealth.

10  people are more important than money
get this reversed and it’s game over!

11  create experiences people love
doing good things for people is good business.

12  serve more, sell less
It’s all about them not you. Serve don’t sell.

13  intuition over conventional wisdom
follow your heart, there is no better alternative.

14  daydream often
play aimlessly in your creative imagination.

15  focus on the important, handle the urgent
do what brings you joy, delegate everything else.

16  forget what you know
the 21st century moves too fast for one mind – seek out collaborators.

17  beware of comfort
it will put you to sleep!

18  play on the edges
embrace risk like a lover.

19  to thine own self be true, no exceptions, no excuses
say no often and mean it.

20  leadership is service in disguise
elevate everyone you come into contact with.

21  give thanks, give back
appreciation + service =  abundance.

A Manifesto of 21Power Strategies to forge greater impact, influence and income from the fire of an unforgiving marketplace.

WHC Shield Logo 2019 copy.jpg

© 2022  Thomson Dawson All Rights Reserved

Dawson+Company Strategic Brand Development LLC

bottom of page