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WHC SOLUTIONS
WORK WITH THOMSON
CONSULTING
INFLUENCE BLOG
More
Use tab to navigate through the menu items.
Authenticity matters more than marketing shinola.
Thomson Dawson
2 min read
Innovation: Is there anything new under the sun?
Thomson Dawson
3 min read
Who is the hero in your brand's story?
Thomson Dawson
3 min read
Product packaging is the main event in the shopper experience.
Thomson Dawson
3 min read
Strong brands walk before they talk.
Thomson Dawson
2 min read
Part II: Changing Customer Perceptions About Your Brand.
Thomson Dawson
3 min read
Changing Customer Perceptions About Your Brand.
Thomson Dawson
2 min read
Visual Brand Identity Design for 21st Century Brands.
Thomson Dawson
3 min read
Brand strategy is the rudder that steers your ship.
Thomson Dawson
3 min read
The Four Pillars for Creating Influence with High Value Customers.
Thomson Dawson
2 min read
Part Three: The Anatomy of a Strategic Brand Audit.
Thomson Dawson
3 min read
Part Two: The Anatomy of a Strategic Brand Audit
Thomson Dawson
4 min read
The Anatomy of a Strategic Brand Audit.
Thomson Dawson
3 min read
How to build your brand storytelling strategy.
Thomson Dawson
3 min read
Four Methods of Strategic Brand Building.
Thomson Dawson
3 min read
The Impact of a Brand Name Change.
Thomson Dawson
4 min read
How to insure your business transformation is more than the emperor’s new clothes.
Thomson Dawson
3 min read
The high cost of under investing in your startup brand.
Thomson Dawson
2 min read
Brand Positioning Strategies for Professional Service Firms.
Thomson Dawson
4 min read
The strategy of color in brand identity.
Thomson Dawson
4 min read
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