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 (M) 805.886.5902

thomson@whitehotcenter.com

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

© 2020 by Dawson+Company Communications, Inc.

WHAT CLIENTS SAY ABOUT WORKING WITH THOMSON
Strategic and creative guidance to increase your capabilities, improve your effectiveness, and empower you to make confident decisions to transform your business to the next level of success.
 
"My partner and I worked with Thomson to help us focus on strategic positioning, creative direction and messaging. Finally we have a clear vision for our future growth and the confidence we’ll be making the right decisions to make our marketing and sales more effective going forward. I only wish we would have discovered Thomson when we started our business.”
Natalie Novak-Bauss
Founder/CEO
KPS Essentials, Inc.
Professional Skin Health Products
“Our company needed to re-position our business for the future! Thomson, worked with us to craft a solution that not only was highly marketable, creative and attractive, but also something that fit our company culture like a glove. Thomson has an amazing ability to visualize, analyze, watch, listen and ask the right questions. Our clients absolutely love the results! I highly recommend him.”
Jeff Lipis,
Managing Partner PRJ Consulting
Oracle/ People Soft Consulting
“We had the pleasure of working with Thomson on a variety of projects. Most recently as the Chief Operating Officer of a new start-up venture, Thomson brought his professionalism and creative expertise in brand messaging to craft a new identity for our business. Our team went through his strategic workshops and the final results exceeded our expectations!”
Grant Lepper
Chief Operating Officer, Local Market Launch, Inc.
Internet Technology, Business Services
“With a new venture in the wings we were looking for a strategy and identity in the marketplace that would set us up as a step above the rest. From the first workshop until the final hand-off of our assets, Thomson delivered on every level. The creative work and guidance he created was spot on for our niche. The strategy for bringing our brand to the world was extraordinary. I can’t recommend Thomson enough.”
Joe Bruzzese
Founder and CEO, Sprigeo, LLC
Technology Startup, Educational Services
“My business partner and I worked with Thomson on what would become a critical strategic move for our business. Thomson helped guide us through an incredibly enlightening, effective, and inspiring brand positioning workshop which would perfectly set the foundation for not only the development of our new name, but also the next decade for our business. Thomson was thoughtful, collaborative, and was clearly committed to our success. His experience, guidance, and creativity helped guide two very different shareholders toward a result that we simply could not be more happier with.
Pete Houlihan
CEO, Brightformat, Inc.
Business Services
“Working with Thomson on our strategic brand development initiative for ThedaCare was a colossal undertaking. Our system includes five metropolitan hospitals, cancer centers and a variety of physician clinics. Throughout the workshop process, Thomson built instant rapport and trust with our team and guided the creative direction of a new corporate identity program designed and approved by our senior leadership team in less than six months.”
MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Inc.
Healthcare System
“Thomson was recommended to me by a colleague and helped our marketing team create the face of two new product brands. He quickly understood the market demographic, and our goals, and worked extremely well with the team to meet our requirements and very tight deadlines. We loved his creative direction and guidance and we’re complimented on a regular basis by our physician customers (and Sales Reps) on the quality, style and content of our new marketing communication programs. I recommend Thomson and look forward to working with him again.”
Madeleine Lyell
Senior Marketing Leader, Product Manager
Coapt Systems, Inc.
Medical Devices
“Thomson did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent Hydrelle product launch. Thomson’s contributions to our success were exceptional. More importantly, on a very tight implementation schedule, his creative guidance help launch   our nre market communications materials on-time and on-budget!”
David Barella,
Senior Vice President, Global Marketing,
Coapt Systems, Inc.
Medical Devices
“Thomson masterfully guided me through the process of positioning my 22/7 Company. I wanted to go beyond what was generally available. Thomson “got it” and helped me capture my vision and make it happen, He’s a rare combination of creative genius and organized strategic planner. I thoroughly enjoyed our working process together, and he has my highest recommendation!”
Terry Tillman
Founder and President
22/7 Company
Management Consulting
“Collaborating with Thomson was a truly enlightening and inspirational experience. He has such a gift for getting inside your head and pulling out amazing ideas you didn’t even know where there. He’s the magic man! We could not have launched our franchise business so successfully without his wisdom, vision and patience!”
Julie Parker Collins, INHC
Founder/CEO, Symptom Free Life, Inc.
OsteoStrong Franchise Owner
“Working with Thomson was the best experience of our startup journey. He masterfully guided us to realize a much bigger vision for our business and our brand. When my partner saw the strategy recommendations and visual concepts for the brand, all he could say was, “this looks like money!”
Jan Rem
Founder/CEO
Ambrosia Linens Inc.
Consumer Products