WORKING TOGETHER: ARE WE A GOOD FIT?
Transforming your business / brand to the next level of success requires focus, clarity and confidence. Choosing an advisor to help guide your way forward requires trust and mutual respect. Are we a good fit for each other?
Here's information to help you quickly determine if my expertise is a good fit to collaborate with you and your team to formulate your strategy for transforming your business / brand to the next level.
My ideal Clients:
My Clients are Founder/CEOs of startup or early growth companies. They are currently facing a growth challenge in their business/brand and losing traction and momentum toward their business goals. They've endured the pain long enough and are ready for transformational change. My Clients appreciate the value and impact investing in my specialized expertise will have on their future growth. Typically my Clients have annual sales revenue of $500K+ and they want to grow to the next level. They have the capability, capacity and commitment to implement the imperatives of their brand strategy in the marketplace.
My expectations in my Client relationships:
All my business relationships are based in honesty, trust and mutual respect. I expect Clients to know and appreciate the difference between a business/brand strategy advisor (future growth focused) vs. a marketing, advertising, lead generation or sales consultant (focused on tactical sales and marketing stuff). I have a long history in sales and marketing communications tactics, but it is not my primary focus. I’m happy to make referrals of experts in those disciplines.
More importantly, I expect Clients and their leadership teams to realize the responsibility for change and growth in their business is in their hands. I help them create the blueprint and foundation on which their competitive advantage and bigger future will be built.
The business value I provide to you and your organization:
I specialize in what’s next–helping you create a bigger future. I do this by providing insight, guidance and creativity to help you build the strategic and creative foundation to become the one and only choice of higher value customers. I help my clients transform their business by focusing on who they are, what they stand for, to whom it matters, and how their desired image and reputation shapes their future business success.
How I deliver the value I provide to your organization:
I deliver value to you and your organization through one-to-one issued-based strategic consulting and strategy session facilitation. I am a solo entrepreneur and lead all my consulting engagements. Depending on the needs of the Client, I have a network of established consultants in market research, consumer behavior and go-to-market tactics that I may suggest we collaborate with.
When you need my expertise:
Your business is currently experiencing dynamic change, a growth challenge or a market opportunity. You and your leadership team are struggling to have the clarity, consensus and confidence to develop a winning business/brand transformation strategy without expert guidance. Typically clients seek my expertise when they’re in the early planning stages of launching a new business, introducing new products and services, or transforming their business / brand for the next level of growth.
Clients / Services / Market Segments:
My focus is serving founders and their management teams in early growth companies (typically less than $5 million in annual revenue). I provide insight, guidance and creativity in business / brand transformation strategy, strategic brand development, creative direction of the verbal and visual expression of your brand in sales and marketing channels. Advising clients and their brands in the CPG Natural Food & Beverage and OTC Consumer Products Verticals.