Transforming your business / brand to the next level of success requires focus, clarity and confidence. Choosing a specialized advisor to help guide your way forward requires trust and proven expertise. Are we a good fit for each other?
Here is information to help you quickly determine if my expertise is a good fit to collaborate with you and your team to formulate your strategy for taking your business / brand to the next level.
My ideal Clients:
Founder/CEOs of startup or early growth companies. My Clients are facing a growth challenge in their business/brand and losing traction and momentum toward their business goals. My Clients do not have my specialized expertise within their organization and they appreciate the value investing in my specialized expertise will have on their future growth. My Clients are open to a unique perspective and ideology on developing strategies for building a “one and only” brand customers love and can’t live without.
My expectations in my Client relationships:
All my business relationships are based in honesty, trust and mutual respect. I expect Clients to know and appreciate the difference between a business/brand strategy consultant (future growth focused) vs. a marketing, lead generation or sales consultant (focused on making, distributing and managing on-going tactical sales and marketing stuff). I have a long history in sales and marketing communications tactics, but it is not my primary focus. I’m happy to make referrals of experts in those disciplines.
I expect Clients and their leadership teams to realize the responsibility for creating change and growth in their business is in their hands. I help them create a roadmap to follow based on decades of helping other early stage companies succeed when facing similar growth challenges.
The business value I provide to you and your organization:
I specialize in what’s next–helping you create a bigger future. I do this by providing insight, guidance and creativity to help you build the strategic and creative foundation to become the one and only choice of higher value customers. I help Clients focus on who they are, what they stand for, to whom it matters, and how their desired image and reputation shapes their future business success.
How I deliver the value I provide to your organization:
I deliver value to you and your organization through issued-based strategic consulting and group strategy session facilitation. I am a solo entrepreneur and lead all my consulting engagements. Depending on the needs of the Client, I have a network of established consultants in market research, consumer behavior and go-to-market strategies that I may suggest we collaborate with.
When you need my expertise:
Your business is currently experiencing dynamic change, a growth challenge or a market opportunity. You and your leadership team are struggling to have the clarity, consensus and confidence to develop a winning business/brand  transformation strategy without expert guidance. Typically clients seek my expertise when they’re in the early planning stages of launching a new business, introducing new products and services, or transforming their business / brand for the next level of growth.
Clients / Services / Market Segments:
My focus is serving founders and their management teams in early growth companies (less than $5 million in annual revenue). I provide insight, guidance and creativity in business / brand transformation strategy, strategic brand development, creative direction of the verbal and visual expression of your brand in sales and marketing channels. Advising clients and their brands in the CPG Natural Food & Beverage and Consumer Products Verticals.


 (M) 805.886.5902

  • LinkedIn Social Icon

20 Fulton East Suite 907

Grand Rapids, Michigan 49503

© 2021 by Dawson+Company Communications, Inc.