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Thomson Dawson is a trusted advisor to leaders of startup and emerging growth companies. With insight, guidance and creativity, Thomson specializes in what’s next–helping leaders and teams create
a bigger future. Thomson’s coaching, facilitation and creative direction inspires leaders and teams to focus
on the big pieces– what their brand stands for, to whom it matters, and how their desired image and reputation shapes their future business success.
Thomson's strategic advisory and creative expertise spans over 1000s of engagements in business and brand strategy, marketing communications and visual design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations from startups to global brands in the US, Canada and Europe.
Thomson began his career in the early 80s as Founder and Principal of Dawson+Company Strategic Brand Development. What began in a small apartment closet became one of the most respected Michigan based corporate communications and design firms. Throughout his career, he has been a life-long entrepreneur, designer, writer, creative director and brand strategy consultant collaborating with leadership teams in diverse organizations in North America and Europe.
Thomson has lead brand development, communication and design initiatives for such clients as Amway, Acura, Brunswick, Coleman, DelhaizeUSA, Energizer, Fellowes, Haworth, Herman Miller, Hewlett-Packard, Honda, LALA USA, Jockey, Mannington Flooring, Micron Technology, Steelcase, ThedaCare, Volkswagen, Wolverine Worldwide and X-Rite Corporation.
In 2008, Thomson formed The White Hot Center – a management consulting practice advising leaders of startup and
early growth companies to strengthen their strategic understanding and application of brand strategy as the source code driving their future impact and influence with high value customers.
Thomson is a writer, facilitator, and speaker on business/brand strategy, value creation, culture and professional development. He is author of the INFLUENCE blog on the White Hot Center.
He is a contributing writer to blogs and publications including the highly acclaimed Branding Strategy Insider, one of the 50 top branding blogs according to Advertising Age, and the “World Trademark Review” the UK’s leading publication on trademark and copyright law.
Thomson graduated from Ferris University Kendall College of Art and Design in Grand Rapids, Michigan.
Weather depending, Thomson is on the west coast of Michigan and California.
Contact Thomson For Advisory Consulting, Strategic Brand Development, Brand Strategy Workshops, Educational Seminars and Keynote Speaking:
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