My story, my journey.
A Life in Reinvention
I started my entrepreneurial journey right out of college in the mid-70s, when jobs were scarce and rent was due. So I created my own opportunity freelancing as a designer, knocking on doors with my student portfolio.
That decision–to trust my craft and make something from nothing—set the tone for everything that followed.
Over four decades, I founded, built and led a successful corporate communications and design firm serving some of the world’s most respected brands. From humble beginnings in a one-room studio in Grand Rapids, Michigan I grew a nationally recognized practice working with clients like Honda, Hewlett-Packard, Haworth, and Volkswagen.
By every external measure in my profession, I had “made it.”
But something deeper called for change.
After 25 years, I traded the corporate world for an orange grove on California’s Central Coast. I continued working with global companies, but the shift gave me perspective: the power of clarity, the cost of complexity, and the quiet truth that business transformation is never about marketing. It’s about meaning.
That insight became the foundation of The White Hot Center—my work guiding founders and leaders through change, clarity, and transformation.
Today, I help early-stage entrepreneurs and leadership teams rediscover the purpose and idea of value that makes their business the only choice.
After a lifetime of learning and teaching, I’ve realized the work never ends.
My best work lies ahead.
Let's work together. Contact me for:
Fractional Executive Leading Brand Transformation Initiatives
Bespoke Business/Brand Strategy Educational Workshop Facilitation
Keynote Speaking and Event Seminars
One-on-One Advisory Consulting Programs
If your business is facing a change or transformation challenge, let’s get acquainted in a conversation.