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Brand strategy is not a marketing function.
A Parable: The Deserted Island.
Customer-centric is not a viable business strategy to scale your business.
Navigating your way through a rebranding the right way.
3 critical elements startup Founders need to know about when creating their brand identity.
The Four Pillars of an Influential Startup Business and Brand.
Connecting the Dots of Devastating Innovation.
There are only three good reasons to change an established brand identity.
The Paradox Of Continuous Product Improvement.
Brand Awareness: Money can't buy you love.
The high cost of under investing in your startup brand.
How 21st century solopreneurs build a magnetic brand.
