top of page
Thinking in
a certain way
Helping early stage founders own an idea of value their customers can’t ignore.
Founders plateau not because their product is weak – but because they’ve lost clarity on their idea of value that makes it the only choice in the minds of the customers it serves.
Enduring businesses are built around an Idea of Value customers love, can’t live without, and can’t get anywhere else.
Thomson Dawson
I work with founders who want a lens to think differently about their business, so their customers do too.
“Working with Thomson was the best experience of our startup journey. He masterfully guided us to realize a much bigger vision for our business and our brand. When my partner saw the strategy recommendations and concepts for the brand, all he could say was, “this looks like money!”
Jan Rem, Founder/CEO Ambrosia Linens Inc.
THINKING IN A CERTAIN WAY
My book is a passionate Manifesto offering inspiration for new breed 21st century entrepreneurs to forge more impact, influence and income from the fire of an unforgiving marketplace.
GET IT ON AMAZON BOOKS
WHAT READERS SAY
bottom of page