Elevate your unique value to customers regardless of marketplace conditions.
In this two-part training, you will learn a step-by-step process to guide you through the critical steps necessary to create a more compelling value proposition that serves as the “true north” for all marketing and sales conversations so you can confidently answer the key customer question "why should I do business with you?"
Here's what you'll learn in this business development training:
-
Why your value proposition is important to your business success
-
The criteria for creating a compelling customer focused value proposition
-
The six pillars of a strong value proposition
-
How to uncover your unique value to customers and clients to better differentiate your business
-
How to position your value in the minds customers and clients with precision
-
How to build the strategic framework for expressing your value to customers and clients
-
How to craft your positioning statement and "true line" that becomes the foundation for all your marketing
Once you've completed the exercises outlined in the training, you'll receive expert guidance and support in a 60-90 minute strategy consultation with me to review and fine-tune your new value proposition.
Here's what is included in this business development training:
-
Lifetime access to a 45-minute educational / instructional on demand webcast presentation
-
A companion PDF workbook that you can use a guide to complete the exercises outlined in the webcast
-
A 60-90 minute strategic consultation with Thomson Dawson to review and fine-tune your value proposition as the cornerstone of your future marketing and sales activities
