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Real life shapes design.

Design shapes real life.

Our brand development and design expertise inspires leaders of growing organizations to focus on the big pieces– what their business and brand stands for, to whom it matters, and how their desired image, presence and reputation shapes their future business success.

Phase I: Discovery & Assessment
The discovery phase helps you and your management team gain more insight and clarity on how best to express the changes you must make in your business. We’ll work together to define your desired future state and what a successful brand transformation outcome will look like and set the agenda for how you will achieve it going forward.

Phase II:  Brand Transformation Breakthrough Strategy Sessions
Once we have consensus on the specific brand transformation challenges facing your business, we conduct a series of highly facilitated brand transformation strategy sessions with you and your team. These strategy sessions strengthen your focus on identifying the needs of higher value customers, developing your brand positioning, value proposition, brand promise, brand messaging pillars, brand personality and tone of voice. These elements form the foundation of your brand strategy ecosystem and brand plan. The outcome of these sessions will guide your decisions on brand identity development, culture, product development and innovation, sales, marketing and communications tactics that will drive the bigger future for your business / brand.

Phase III:  Brand Asset Creative Development and Expression
To bring the imperatives of your brand strategy to life, we explore a conceptual overview for how your brand will best express its unique value to higher value customers. This creative development phase includes a rich visual and verbal overview of your brand narrative, language, brand identity elements and its application to physical artifacts and branded environments. When adopted, this design platform provides the framework and guidance necessary for your marketing teams and partners to effectively implement the transformation.

The deliverable form of our collaboration:

The outcome of our collaboration will provide your organization with a comprehensive Brand Plan that documents all the decisions, business imperatives and outcomes of the brand strategy sessions. Additionally, we’ll create comprehensive Brand Expression Guidance that conceptually illustrates the visual and verbal elements that will comprise the look, feel and personality of how your brand will present itself to higher value customers in the marketplace going forward. This documentation serves as a reference tool and management guide to communicate the value of your brand to equity investors, potential partners, distributors, and other marketing professionals who would be charged with future marketing and media implementation.

The investment ranges from $30,000-$50,000+ USD (depending on the scope of your required Phase III elements and required documentation). Clients at this level of engagement are typically private equity funded startups and emerging growth companies in diverse industries with annual revenues of $10MM+. Completing the Strategic Brand Development Program typically takes 8-12 weeks.
" Thomson helped guide us to set the foundation for not only the development of our new name, but also the next decade for our business. Thomson was thoughtful, collaborative, and was clearly committed to our success. His expertise and creativity helped guide two very different shareholders toward a result that we simply could not be more happier with."

Pete Houlihan CEO, Brightformat, Inc.
If your organization is facing a brand transformation challenge, let's have a conversation.
© 2021 Dawson+Company Strategic Brand Development LLC Ada, Michigan 49301 USA
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