STRATEGIC AND CREATIVE BRAND DEVELOPMENT
“It’s like having a magic wand!”
After struggling for nearly a year to build a foundation to transform their brand, this is how one client described the result of our accelerated Strategic and Creative Brand Development Program. Our methodology creates a solid foundation for building a one and only brand at an accelerated pace.
A three step process to transform your brand in 6-8 weeks.
Phase I: Discovery & Assessment
The discovery phase will help you and your management team gain more insight and clarity to overcome the challenges inside and outside of your enterprise that may impact your decisions and priorities on the changes you must make in your business. Through a diagnostic process, we’ll work together to define your desired future state and what a successful brand transformation outcome will look like and set the agenda for how you will achieve it going forward.
Phase II: Brand Transformation Strategy Sessions
Once we have consensus on the specific brand transformation challenges facing your business, we conduct a series of highly facilitated brand transformation strategy sessions with you and your team. These strategy sessions strengthen your focus on identifying the needs of higher value customers, developing your brand positioning, value proposition, brand promise, brand messaging pillars, brand personality and tone of voice. These elements form the foundation of your brand strategy ecosystem and brand plan. The outcome of these sessions will guide your decisions on brand identity development, culture, product development and innovation, sales, marketing and communications tactics that will drive the bigger future for your business / brand.
Phase III: Brand Asset Creative Development and Expression
To bring the imperatives of your brand strategy to life, we explore a conceptual overview for how your brand will best express its unique value to higher value customers. This creative development phase includes a rich visual and verbal overview of your brand story, language, brand identity elements and its application to physical artifacts and environments. When adopted, this creative platform provides the framework and guidance necessary for your marketing teams and partners to effectively implement the transformation in the marketplace.
The deliverable form of our collaboration:
The outcome of our collaboration will provide you and your team with a comprehensive Brand Plan that documents all the decisions, business imperatives and outcomes of the brand strategy sessions. Additionally, we’ll create comprehensive Brand Expression Guidance that conceptually illustrates the visual and verbal elements that will comprise the look, feel and personality of how your brand will present itself to higher value customers in the marketplace going forward. This documentation serves as a reference tool and management guide to communicate the value of your brand to equity investors, potential partners, distributors, and other marketing professionals who would be charged with future marketing and media implementation.
The investment is $25,000+ USD (depending on the scope of your required Phase III elements and required documentation). Clients at this level of engagement are typically funded startups and emerging growth companies in diverse industries with annual revenues of $1MM+. Completing the Strategic Brand Development Program typically takes 6-8 weeks.
If your organization is facing a brand transformation challenge, let's have a conversation.
© 2021 Dawson+Company Design/Communications, Inc. Ada, Michigan 49301 USA