ONE DAY BRAND TRANSFORMATION WORKSHOPS

The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. Brands are no different.

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This full-day facilitated strategy session is designed to guide leadership and marketing communications teams to better define and express the story narratives of their brand as a foundation to guide verbal and visual communications at all customer touch points.

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We are living in the digital age of community where customers opt in or opt out.  No longer is the conversation about persuasion to buy, rather it’s about to join. A clear and consistent brand narrative and messaging strategy is crucial to effective marketing communication tactics. The manner in which your brand communicates with customers, employees, partners and investors must be carefully crafted from the unifying principals of your core brand story.

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The power of brands lies in their unique story.

How your brand story is told verbally and visually is critical to the invention or transformation of an enduring brand. Participants will spend an intensive full day in a strategic and creative jam session building a compelling brand story from these key components:

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• Defining the attributes of the key audiences segments your brand story is targeted to and why the story of your brand matters to them.

• Defining the verbal and visual cues that identify your brand archetype and forms the foundation of your brand’s story.

• Defining big idea story concepts that will drive your marketing communications in all channels.

• Defining brand messaging pillars that form the essence of your brand story narratives into a framework that supports future marketing communication initiatives.

 

Who should attend?

The Brand Storytelling Workshop is attended by leadership and marketing teams as well as other key stakeholders within the organization. The storytelling workshop has been designed to help brand management and marketing communication teams create the foundational narratives that will drive and inform of their marketing communications activities. Ideal group size is 8-12 participants.

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The Workshop Deliverable and Outcome.

At the conclusion of the workshop, we’ll prepare an Executive Summary of all the decisions and hypothesis defined in the workshop. The Executive Summary is a management tool designed for marketing communication team members to insure the content they are creating for various marketing initiatives and channels is built on the foundation of the core brand story properly tailored for each audience segment the brand serves. Workshop participants will gain more clarity about the components that comprise their brand story and have more confidence their communications initiatives going forward will be relevant, valued and effective.

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The Workshop Investment:

The investment for this one-day workshop and Executive Summary is $5000. USD  (plus travel expenses). Our clients typically have revenues of $2 million+ and come from diverse consumer and B2B market sectors.