The Architecture of an Extraordinary Company
Every extraordinary company is built around a single organizing principle—the Idea of Value that aligns leadership, shapes decisions, creates customer value, and guides future growth.
One-Day Strategic Alignment Workshop for Founder-Led Leadership Teams
The Challenge
As founder-led companies grow and face new challenges, leadership becomes more distributed and less focused. New people. New ideas. New responsibilities. Yet in the haste of creating results, one question becomes increasingly important.
Are we all building the same company?
At every stage of growth, enlightened founders and leadership teams know it's a good idea to check in at critical times so good people make good decisions to further the mission of what the company is trying to become.
The Four Conversations
At inflection points in their business growth, this bespoke workshop is designed to help early-stage founders and their teams explore four essential conversations that shape the growth of every extraordinary company.
What Matters to Us?
Clarify the purpose, vision and Idea of Value that give your company its identity.
Who Are We Becoming?
Define the leadership principles, values and behaviors required to build the company you aspire to become.
How Do We Create Value?
Develop a shared understanding of how you deliver value to the customers you exist to serve, the value they seek and why they should choose you over the available alternatives.
What Impact Are We Trying to Have?
Define the meaningful outcomes you want to create for customers, your industry and the future of the business.
Why this matters.
Everything your customer's experience is a reflection of how well your leadership team thinks together at any point in time. Marketing. Brand. Culture. Innovation. Sales. Customer Experience. Growth–they are all downstream from leadership alignment on these four questions.
The outcomes
A shared understanding of the company's purpose, vision and desired direction.
A clearly articulated Idea of Value.
Greater alignment within the leadership team as you build new strategies
A stronger understanding of the customers you're building the business around.
A practical framework for making better strategic decisions together.
A written Executive Summary documenting the key insights, decisions and the immediate next steps.
One-Day Strategic Alignment Workshop:
Pre-workshop discovery conversation with the founder/organizer
Full-day facilitated leadership workshop (in person)
Executive Summary
90-minute follow-up conversation
Investment: $5,000 (plus expenses, paid in advance, nonrefundable)
Strategy Workshops Facilitated by Thomson Dawson.
Thomson's advisory and creative expertise spans 1000s of engagements – with deep knowledge and expertise in business strategy, identity, change and transformation.
Thomson helps founder-led leadership teams align around the architecture of the company they're building.
JOE BRUZESSE
FOUNDER CEO
SPRIGEO, INC
"The strategy for bringing our brand to the world was extraordinary. I can’t recommend Thomson enough.”
FRANK DAL BELLO
FOUNDER CEO
HAYSTACK SOFTWARE
"Working with Thomson was immensely valuable. His process provided clarity in multiple facets of our business including high-level company direction and motivation, unifying our team."
DAVID BARELLA
GLOBAL MARKETING
COAPT SYSTEMS INC
"Thomson did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent product launch."