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Creating Business and Brand Transformation Breakthroughs


In times of change and challenge, our signature brand transformation collaboration sets the direction and trajectory for how leadership teams strengthen their strategic focus on who they are, what they stand for, and how their desired image and reputation shapes their future marketplace success. Through facilitated sessions, we align business strategy and brand strategy across the full ecosystem of the business enabling brands to make quantum leaps in their impact and influence with higher value customers.

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Creating the foundation and framework for accelerating your application of brand strategy as the driver of brand power.

The outcome of this facilitated journey provides your organization with a precise roadmap empowering marketing teams to be more effective in tactical implementation of all revenue generating activities–value creation, marketing communication tactics, sales and customer experience initiatives. Clients who engage in these sessions typically face these business /brand growth challenges:
  • managing the implications of reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to bring new life to under-performing brands.
  • planning to shift marketing, brand messaging and communication strategies.
Timeframe for Completion:
Depending on the scale of your organization and the availability of participants, this process can be completed in 4-6 weeks. When extensive market research is required in the Assessment Phase (a separate project), the strategy process could take up to 8-10+ weeks.
The investment for this brand transformation strategy development consulting program is $40,000+ USD. Typically, clients who have invested in this level of engagement are established organizations that have annual revenues of $10 Million+.
Facilitated by Thomson Dawson
Brand Transformation Guidance
Strategic Brand Development

Thomson brings over three decades of advisory and creative expertise across 6500 engagements in business and brand strategy, marketing, communications and design disciplines–with deep knowledge and expertise in strategic brand development issues and challenges. He has collaborated with leaders and teams in diverse organizations big and small in the US, Canada and Europe.
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"Throughout the workshop process, Thomson built instant rapport and trust with our brand team and guided the strategic and creative development of our new corporate identity program approved by our senior leadership team in six weeks.”

MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Inc.
Healthcare System
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© 2021 The White Hot Center Part of Dawson+Company Communications, Inc. Ada, Michigan 49302
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