A beloved Reputation is your most valuable business asset. More valuable than any amount of money.
A beloved Reputation increases your chances of customers perceiving your product or service as their “one and only" choice.
A beloved Reputation attracts more customers, at a lower cost, who happily pay a premium price to do business with you.
A beloved Reputation has the impact and influence to deliver more revenue, profit and growth, more efficiently, year after year.
A beloved Reputation will attract, inspire, motivate and retain your second most important business asset: your people.
Your beloved Reputation can be a barrier to entry making competitors irrelevant.
The quality of your Reputation is the effect of its previous cause–your Behavior in the marketplace.
If you can’t clearly and quickly help a customer believe your solution is their “one and only” solution, you’ll never scale your business to the next level. I call this challenge “the scalability factor”– a challenge every emerging business/brand will face as leaders focus on who they are, what they stand for, and how their desired reputation shapes their business goals.