GET IN TOUCH:

 (M) 805.886.5902

thomson@whitehotcenter.com

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

© 2020 by Dawson+Company Communications, Inc.

ONE DAY BRAND TRANSFORMATION WORKSHOPS

In times of change in an unforgiving marketplace, strengthen your strategic focus to build a one and only brand customers love and can’t live without.
When your business / brand is stuck on a plateau, your marketing is ineffective and you’re loosing traction and momentum toward your business goals, it's time to strengthen your strategic focus. Within your organization, there may be a lack of clarity, objectivity or specialized expertise to devise a strategic and creative platform that you feel confident will move your business forward. Here’s what you can expect from engaging in our brand transformation sessions:
  • More Focus –  Your team will quickly remove confusion and complexity and get your thinking zeroed in the one thing that will make all the difference in getting you moving forward again.
  •  Insight and Guidance – In times of change,  trusted expert guidance can be very useful for you and your team to make better informed strategic and creative decisions to grow your business.
  • Strategic and Creative Ideas  – Everything starts as a creative idea. We’ll quickly generate a flow of ideas that will enhance your presence in the marketplace.
  • More Clarity and Confidence – Change involves risk. Build your confidence and team consensus in decision making–especially when there is a lot of skin in the game.
     
Gain the traction and momentum to build and grow a one and only brand customers love and can’t live without.
Book your workshop here.
Select a workshop for full session description and booking information
Strategic Sessions Structure and Framework:
  • Pre-Session Assessment – Conduct interviews with CEO / Team Leader to gather specific information necessary to determine the current challenges facing the business, the specific agenda for the strategy session and the desired outcome of the strategy session. A review relevant business benchmarks, market research, marketing / sales strategies and marketing communications.
  • Pre-Session Planning– On the night before our session, we have dinner together to review our agenda, and learn more about the team participants working together in the next next day.
  • Full Day Facilitated Strategy Session – Strategy Sessions begin promptly at 8:00am and concludes at 5:00pm or later as determined by client progress through the strategy session content. Client is responsible for arranging refreshments and a 30-minute working lunch at the session venue.
  • Post Strategy Session Deliverables – Executive Summary document outlining all strategic ideas, decisions and next steps agreed to by the participant team. The Executive Summary (PDF) is delivered to the client within one week of the strategy session day. A follow-up consultation with the CEO/Team Leader 30 days after the strategy session to review implementation/activation progress.
 
We develop the session agenda to address your specific business/brand challenges. We conduct the strategy sessions individually or as a consecutive series delivered over 3-4 weeks. Leadership teams in diverse startups, early stage to mid-market companies have accelerated their progress through these one-day strategy sessions. Clients typically face these business /brand growth challenges:
  • inventing and positioning a new business.
  • managing the implications of exits, reorganizations, mergers and acquisitions.
  • introducing new products and services.
  • extending brands into new product categories.
  • planning to enter new markets or serve a new customer segment.
  • planning to bring new life to under-performing brands.
  • planning to shift brand messaging and communication strategies.
     
Investment
Individual workshop sessions are $10,000 USD (plus travel / material expenses).
Booking all three-workshops as a consecutive series is $25,000 USD (plus travel / material expenses).
Gain the traction and momentum to build and grow a one and only brand customers love and can’t live without.
Book your workshop here.