creating bigger futures.jpg


Fractional advice, guidance and expertise for leaders and teams to increase their capabilities and enhance their effectiveness in their brand transformation initiatives.

Many leaders and teams, in organizations big and small, are in the throws of the pivots they’ve made, and the increased demands they have for specialized talent and expertise to manage and execute on their brand marketing strategies and transformation initiatives post Covid.


Fractional advisory consulting includes insight, guidance and management on issues relating to business development, brand strategy, strategic brand transformation and development, brand identity development, customer experience design, and corporate and marketing communications management.


My expertise spans nearly 6500 engagements collaborating with leaders and teams in organizations big and small, and in diverse market sectors. Together we’ll develop an advisory plan tailored to your desired outcomes and objectives and put it into action as a fractional member of your team. In collaborating, you can expect these outcomes:

  • Strategic and Creative Ideas – Collaborating with you and your team to generate a flow of ideas that will elevate your impact and influence with higher value customers.
  • More Clarity and Confidence – Quickly remove complexity and get your actions zeroed in the one thing that will make all the difference in your progress towards your business objectives.
  • Accelerated Momentum and More Progress – In times of change and transformation, expert leadership and management of your current transformation initiatives can help increase capability and effectiveness
Fractional engagements typically involve overcoming these issues and challenges:
  • You're launching a new business, introducing new products or reorganizing and transforming an existing business/brand for its next level of growth and you don't have this specialized expertise on staff or you need to augment your brand marketing and communications team.
  • You need guidance and execution on conducting a strategic brand audit before you invest resources in new marketing initiatives.
  • You're seeking outside marketing partners and want expert oversight in the vetting and interview process.
  • You need professional development advice and guidance for your team so they can be more confident and capable in leading brand transformation programs.
  • You need guidance on the creative direction and development of brand messaging strategies for your on-going marketing communications programs.
  • You need oversight and project management leadership of in-house teams or other marketing partners charged with brand implementation, corporate and brand identity, naming, design and design management to insure alignment to your business and brand strategy initiatives.
  • You need expert advice on packaging development and design, branded environments and retail presence.
Fractional advisory consulting engagements are tailored to your specific objectives and begin at $8,500+ USD monthly with a three-month minimum engagement. Advisory consulting can be remote or in person. Clients who engage fractional advisory consulting are experiencing a transformational shift in their business growth and seek additional strategic and creative support to enhance their traction and momentum toward meeting their business objectives.
Let’s get started in a conversation to discuss your brand transformation and implementation challenges.
Schedule your Conversation with Thomson Dawson here.
Shawano main 2.jpg
"Our strategic brand development initiative for ThedaCare was a colossal undertaking. Thomson built instant rapport and trust with our team and guided the creative direction, design, implementation and adoption of a new corporate identity program designed and approved by our senior leadership team in less than six months.”
MJ Beckman
Senior Leader, Marketing Communications
ThedaCare Inc. Healthcare System