GET IN TOUCH:

 (M) 805.886.5902

thomson@whitehotcenter.com

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

© 2020 by Dawson+Company Communications, Inc.

GUIDANCE FOR BRAND ACTIVATION

On-going advice and guidance for brand transformation and marketing implementation programs.
Thomson Dawson provides on-going advice and guidance for leaders and teams bringing their brand transformation initiatives to life within their organizations and in their sales and marketing channels. Based on your needs and challenges, we’ll develop an advisory plan to meet your objectives, and meet at regular intervals as a member of your brand transformation and implementation team.
 
My expertise includes leadership team development, strategic brand transformation and development strategy, creative direction and communication strategies for sales and marketing.
Keep your implementation programs moving in the right direction. Here’s what you can expect from our on-going collaboration:
  • More Focus – Quickly remove complexity and get your actions zeroed in the one thing that will make all the difference in your progress.
  • Useful Insight and Evaluation – In times of change, an expert assessment on your current issues and challenges can be insightful and useful so you can avoid spending time and money on initiatives that bring no results.
  • Strategic and Creative Ideas  – Business is a head game. Everything starts as an idea. Collaborating with you and your team to generate a flow of ideas that will enhance your impact and influence with higher value customers.
  • More Clarity and Confidence – Business is about risk. It’s always better to make big decisions with an inner sense of clarity and confidence that you’re doing the right thing–especially when you have a lot of skin in game.
 
On-going advisory engagements include these business / brand challenges:
  • You are launching a new business, introducing new products or reorganizing and transforming an existing business/brand for its next level of growth.
  • You need guidance on conducting a strategic brand audit before you invest in new marketing initiatives.
  • You are seeking outside marketing partners and want expert oversight in the vetting and interview process.
  • You need professional development advice so your team is more confident and capable in leading brand transformation programs.
  • You need guidance on creative direction and development of brand messaging strategies for your on-going marketing communications programs.
  • You need oversight of in-house teams or other marketing partners charged with brand implementation, corporate and brand identity, naming, design and design management to insure alignment to your business and brand strategy.
  • You need expert advice on product packaging development, branded environments and retail presence.
Investment
Individual advisory consulting assignments on a mutually agreed fee basis, or a monthly retainer of $7,500+USD with a three-month minimum engagement (depending on the scope of work, deliverables, meeting frequency and travel requirements).
Let’s get started in a conversation to discuss your brand transformation and implementation challenges.
Schedule your Conversation with Thomson Dawson.