INSIGHT, GUIDANCE AND CREATIVITY FOR WHAT'S NEXT.
I’m often asked why I named my brand strategy consulting practice the White Hot Center. Building a brand from the inner forge of your intention, invention, intuition, inspiration, intensity and innovation is the truest expression of who you are and why what you do matters to the world.
The White Hot Center is the expression of that belief.
From that deep nuclear-reactor-inner-core, love, passion and creativity are fused together as a magnetic force attracting what’s necessary to create a bigger future.
The White Hot Center is the fire inside, the burning desire to create remarkable brands that add greater value to people.
That’s my passion–one that’s shared by every startup and early growth founder building a brand from the ground up.
The White Hot Center is where the power of your brand is born. My focus is helping early stage founders increase their understanding and accelerate their application of brand strategy as spiritual software that drives influential brand power and marketplace success.
Hence the name.
THE STRATEGY OF BRAND TRANSFORMATION
Vision / Values / Purpose
Target Customer Segmentation
Strategic Positioning / Value Proposition
Brand Messaging / Tone / Look & Feel
THE EXPRESSION OF BRAND TRANSFORMATION
Brand Identity Assets
Visual Imagery / Communications
Retail Presence / Branded Environments
MARKET SECTOR FOCUS
CPG Natural Food & Beverage Products
Health & Beauty Products
Durable Consumer Goods