INSIGHT, GUIDANCE AND CREATIVITY FOR WHAT'S NEXT.

The power that creates a bigger future takes place in the fire of an inner forge–the white hot center of your intention, invention, intuition, inspiration, intensity and innovation.

We collaborate to strengthen your strategic and creative focus on what your brand stands for, why that matters to whom, and how your desired image and reputation shapes your competitive advantage and business growth. We provide insight, guidance and creativity grounded in deep knowledge and expertise to help Founders and teams in early growth companies transform their consumer brands.

 

THE STRATEGY OF BRAND TRANSFORMATION
Vision / Values / Purpose

Target Customer Segmentation

Strategic Positioning / Value Proposition

Brand Architecture

Brand Language & Messaging

THE EXPRESSION OF BRAND TRANSFORMATION

Brand Identity Assets

Visual Imagery / Communications

Retail Presence / Branded Environments

MARKET SECTOR FOCUS

CPG Natural Food & Beverage Products

Health & Beauty Products

Durable Consumer Goods

GET IN TOUCH:

 (M) 805.886.5902

thomson@whitehotcenter.com

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20 Fulton East Suite 907

Grand Rapids, Michigan 49503

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