INSIGHT, GUIDANCE AND CREATIVITY FOR WHAT'S NEXT.

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I’m often asked why I named my brand strategy consulting practice the White Hot Center. Building a brand from the inner forge of your intention, invention, intuition, inspiration, intensity and innovation is the truest expression of who you are and why what you do matters to the world.

 

The White Hot Center is the expression of that belief.

 

From that deep nuclear-reactor-inner-core, love, passion and creativity are fused together as a magnetic force attracting what’s necessary to create a bigger future.

 

The White Hot Center is the fire inside, the burning desire to create remarkable brands that add greater value to people.

 

That’s my passion–one that’s shared by every startup and early growth founder building a brand from the ground up.

 

The White Hot Center is where the power of your brand is born. My focus is helping early stage founders increase their understanding and accelerate their application of brand strategy as spiritual software that drives influential brand power and marketplace success.

 

Hence the name.

 

 

THE STRATEGY OF BRAND TRANSFORMATION
Vision / Values / Purpose

Target Customer Segmentation

Strategic Positioning / Value Proposition

Brand Architecture

Brand Messaging / Tone / Look & Feel

THE EXPRESSION OF BRAND TRANSFORMATION

Brand Identity Assets

Visual Imagery / Communications

Retail Presence / Branded Environments

MARKET SECTOR FOCUS

CPG Natural Food & Beverage Products

Health & Beauty Products

Durable Consumer Goods

Consumer Services

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