Business Transformation Guidance
Strategic Brand Development
Thomson brings an ideology, mindset and methodology to help your business develop strategies to scale your impact and influence with higher value customers.
Thomson Dawson is a trusted brand strategy and communications advisor to leaders and teams in funded startups, early growth and mid-size companies. He brings three decades of brand development and transformation experience serving leaders and teams in over 150 diverse organizations in the US, Canada and Europe.
His clients have included global companies in diverse industries like Abbott, Amway, Acura, Audi, Brunswick, Coleman, Energizer, Fellowes, Food Lion, Haworth, Herman Miller, Hewlett-Packard, Honda, Hush Puppies Brand, Harley Davidson Footwear Brand, LaZBoy, Jockey Brand, Mannington Commercial Flooring, Steelcase, Volkswagen, and Varsity Brands.
Over the past decade, Thomson has focused his expertise on writing, speaking and advising business leaders in early growth companies on strategies to increase impact and influence with attract higher value customers. Thomson’ practice specialties include market insight, strategic brand development, value creation, verbal and visual brand expression in sales and marketing channels.
When he’s not advising clients, you’ll finding him writing his forthcoming book “The Scalability Factor” in the shadow of the majestic Red Rocks of Sedona, Arizona.
If you believe there is greater potential in your brand than what’s being demonstrated, if you’re finding your marketing ineffective, your impact and influence limited or if you’ve lost your competitive advantage being perceived as a commodity, maybe it would be worthwhile for us to have a conversation.
“For our new venture we were seeking a strategy and identity in the marketplace that would set us up as a step above the rest. From the very first workshop until the final hand-off of our brand development assets, Thomson delivered on every level. The strategy and creativity for bringing our brand to the world was extraordinary. I can’t recommend Thomson enough.”
Founder and CEO, Sprigeo, LLC
Technology Startup, Educational Services