I was watching some tropical fish in an aquarium the other day. I was sitting there, just watching them swim around bumping into the glass, peaking through the surface of the water, completely unaware of what they were swimming in….
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urgency
In a recent meeting with colleagues from a client organization, I was participating in a discussion that centered on how customers connect with the core values of this particular business enterprise in order to perceive the value proposition offered by…
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