Inspiration for entreprenuers who
want more impact, influence and income.

White Hot Center Podcasts

White Hot Center podcasts and video posts will inspire and engage you to create new levels of success in life and business. Check our mix of ideas and insights on professional development, leadership, value creation, impact and influence in the marketplace.

Of course, your comments are most welcome and much appreciated. Please share your comments with the White Hot Center Community!

Podcast Archive

The Power of Analogy: How to Go From $0 to $1 Billion and Beyond.

 

The Power of Analogy

Entrepreneurs that scale their business to the billions and beyond have a gift for taking something that already exists and transforming it into something new.

We’ve all heard the expression “there’s nothing new under the sun”.  You don’t need an original idea for creating a successful business.

Creative entrepreneurs harvest working concepts and business models proving time and again that re-purposing an existing idea is a powerful means for discovering more novel approaches and building a remarkable business.

Many early stage entrepreneurs are fixed on the notion that innovation is about finding a need in the marketplace and filling it. However, in a cluttered marketplace, most customer needs are well defined and they have abundant choices to fulfill them. Rarely if ever will incremental improvements to known product or service concepts transform markets.

Creative entrepreneurs transport known solutions from one place and transport them to another. To transport known concepts the rest of us don’t see, creative entrepreneurs use the power of analogy. You don’t have to look to far for stunning examples of this principle in action.

Howard Schultz, founder of Starbucks, invented a completely new experience for consumers to drink coffee. On the surface the idea of a coffee shop seemed pretty pedestrian and nobody actually needed a place to drink coffee. But Schultz was thinking much bigger and far differently than the conventional wisdom. He didn’t invent the expresso bar–he borrowed it. The rest is history.

Gutenberg is said to have developed the idea of the printing press from watching farmers extract the juice from grapes. He realized the same process and mechanisms could be utilized to press ink to paper. Humanity was forever transformed into the knowledge age.

George de Mestral got the idea for Velcro when he observed how burrs stuck in his dog’s fur when they walked in the forest.

University of Oregon track coach Bill Bowerman, studied his wife’s waffle iron and adapted the pattern of little spikes produced by the appliance to create Nike’s original waffle-tread running show.

For as long as there have been garages, people have been selling stuff out of them. That gave a young software engineer the idea to take something that was established in the online world and transport it to the emerging online world. Ebay was the result.

You can improve your chances of making similar leaps in your own business simply by exploring and observing how existing knowledge might be re-purposed into a product that people will stand in line in the rain to buy.

Every entrepreneur that scales from zero to a billion dollar enterprise has done so on the back of an existing idea.

To bring new value to customers and scale your business, use the power of analogy in your creative thinking. Look in places that others dismiss. You can make tremendous progress in your innovative ideas by knowing a little bit about other things and then apply that knowledge to what seems like an unrelated idea.


If you found this post helpful, please subscribe to the blog and download the Game-Changing Product and Brand Innovation Overview.

Share this:
Continue Reading Comments { 0 }

WHC Podcast: To create success, forget about competition!

To create success, forget about competition.

Many of us have been taught to believe competition is a good thing. Competition builds character and strength. Competition insures the survival of the fittest, the strongest, the smartest, the richest, and the most worthy. If you’re not competitive, you’ll lose.

In this podcast, I will share an important principle that will help you rid your mind of the idea that competition is a factor in your business success!

Share this:
Continue Reading Comments { 1 }

WHC Podcast: Five keys to be more influential in your sales conversations

Five Keys to Effective Sales Conversations

WHEN YOU GET THAT BIG MOMENT TO HAVE YOUR FIRST CONVERSATION WITH A PROSPECTIVE CLIENT YOU’VE BEEN WORKING ON FOR MONTHS, REMEMBER TO BE INFLUENTIAL WITH CUSTOMERS, IT’S ABOUT SERVICE NOT SELLING!

For those reading on your mobile devices that don’t support Flash, please follow the links to the web site for the podacst.

Share this:
Continue Reading Comments { 0 }

WHC Podcast: Leadership = the quality of your presence.

Leadership is the quality of your presence.

As a creative entrepreneur and solo professional, you already know how vitally important it is to your success that you be an effective and well-respected leader– one who is recognized for your mastery. In this podcast, I’ll discuss what it takes to elevate the quality of your presence and your competitive advantage in the marketplace.

Share this:
Continue Reading Comments { 0 }