Inspiration for entreprenuers who
want more impact, influence and income.

The White Hot Center Manifesto

The White Hot Center Manifesto

What’s your framework for making big decisions to transform your business? How do you know which opportunities to invest your time and money and which to pass on?

In our 21st century marketplace filled with clutter, noise and abundant choice, do customers value your business/brand – the quality of your presence in the marketplace – and know it’s the “one and only” for them?

In my forthcoming book The White Hot Center Manifesto, I share 21 strategic ideas that can help you focus your creative thinking and tactical decisions to grow the kind of business that is personally meaningful and uniquely valuable to the 21st century marketplace. These strategic ideas, gathered over my long career guiding hundreds of startup entrepreneurs, CEOs and executive teams, provide an inspirational reference point for 21st entrepreneurs (whatever their level of success) to create more impact and influence in the marketplace and take their business and life experience to the next level of success.

My purpose in writing the book is to inspire early stage CEOs just like you to develop and realize their vision for a bigger future in these important ways:

  • provide a set of strategic guidelines by which to create and grow a business / brand that is highly valued in the marketplace.
  • help entrepreneurs tell a more compelling story making their business the one and only choice for higher value customers and clients.
  • inspire entrepreneurs to stay connected and focused on their core values, and what they’re unwilling to compromise on for short-term gain.
  • provide insight and guidance on the “inner game” of business and life success, based on my three decades of business transformation consulting work.
  • help entrepreneurs develop a disciplined mindset for creativity and innovation that makes competition irrelevant.


The White Hot Center Manifesto Book Project

21 Power Strategies for 21st Century Entrepreneurs to Create More Impact, Influence & Income.

1 as you think, so it is
all creation begins with thinking in a certain way.

2 know what you want, decide to pursue it, expect it will be delivered to you
never desire what you don’t expect to experience, nor expect to experience what you don’t desire.

3 do what matters to you, and what matters must serve others
meaning + contribution = a life of significance.

4  begin now with what’s at hand
there is no shortage of supply, you are at all times surrounded by potential and possibility.

5  as you live in your days you craft your future
forget the past, your future is right now!

6  embrace simplicity
do everything in an easy and relaxed manner.

7  the best idea is the one you think is impossible
don’t be afraid to put your own “dent in the universe”.

8  be different, make a difference
it’s all about the quality of your presence.

9  provide more use value than you receive in cash value
the ultimate competitive advantage and the key to wealth.

10  people are more important than money
get this reversed and it’s game over!

11  create experiences people love
doing good things for people is good business.

12  listen more, sell less
It’s all about them not you. Serve don’t sell.

13  intuition over conventional wisdom
follow your heart, there is no better alternative.

14  daydream often
play aimlessly in your creative imagination.

15  focus on the important, handle the urgent
do what brings you joy, delegate everything else.

16  forget what you know
the 21st century moves too fast for one mind – seek collaborators.

17  beware of comfort
it will put you to sleep!

18  play on the edges
embrace risk like a lover.

19  to thine own self be true, no exceptions, no excuses
say no often and mean it.

20  leadership is service in disguise
elevate everyone you come into contact with.

21  give thanks, give back
appreciation + service =  abundance.