The White Hot Center Guide to Creating Competitive Advantage in Your Business.

Many creative entrepreneurs are so focused on the creative output of their work, they struggle keeping their business above the feast and famine cycle of a business model that requires a constant flow of projects. Every solo professional wants to have more opportunity than capacity.  Business development, for many creative business owners, is what they do when there’s not enough work in the shop.

In this useful guide, author, entrepreneur, brand strategy and business development consultant Thomson Dawson outlines six fundamental strategies for creating unparalleled competitive advantage in your creative business. In an age of commoditization in every professional business service category, this guide will help you discover and define how to create a value monopoly in your business that elevates your influence and impact with your clients! Follow the advice and you’ll experience greater results in business development success. 

Quantum Leap
Business Development Workshop
Creating Competitive
Advantage in your Creative Business
Facilitated by Thomson Dawson

Watch the video as Thomson shares the core ideas covered in the Quantum Leap Business Development Workshop.

This full-day strategic planning workshop is specifically designed to address business development issues faced by creative entrepreneurs and solo professionals who are seeking to have more impact and influence in the sales process. Participants learn to adopt key business development strategies and tactics that create competitive advantage, and helps them to attract more opportunity. Workshop participants learn:

•  How to adopt the thinking habits of a proper mindset for success
•  How to create a pipeline full of early-stage buyers
•  How to develop higher value clients and business relationships
•  How to elevate their impact and influence in the buying process
•  How to make competitors irrelevant
•  How to command premium fees for services

This workshop is limited to 30 participants. For information on the investment, location and time of the next available workshop, send an email and we’ll get right back to you with information on how confirm your spot.