White Hot Center Presents:
The Quantum Leap
Business Development Workshop
Creating Competitive
Advantage in your Creative Business
November, 2012
Ojai, California

Facilitated by Thomson Dawson
Business Development Consultant to Creative Entrepreneuers

A one-day intensive strategic business development workshop designed to help early stage creative entrepreneurs and solo professionals build a solid foundation for marketing and sales success that will enable them to achieve a quantum leap in the growth of their creative business. Watch the video to learn more about what we’ll cover in the workshop.

Without sales there is no business!

If you’re a self-employed creative professional, whether flying solo or leading your small creative firm, you know the importance of having a steady stream of clients and projects coming your way. The truth is many early-stage creative professionals struggle finding a steady stream of higher value clients. Many more resist the sales process altogether opting to rely only on referrals for new business.

Referrals are critically important, but they’re unpredictable– not enough to grow your business with sustainable, profitable results. To succeed in the hyper-competitive creative business today, you must embrace business development and sales as the essential skill for your business success. And you need a plan to guide your actions, if you are to turn greater possibilities into achievement.

Clients have abundant choice.
There is no shortage of creative talent in the marketplace.

Let’s face it, when clients have abundant choice, competition is always fierce. How do you, a creative entrepreneur, gain radical advantage over would-be competitors in an ultra-competitive marketplace?

How do you find the right clients who are a perfect fit for you? How do you differentiate your business from alternatives to your firm in ways that matter to your clients? How do you command premium prices and greater profit margins when everyone else is discounting their fees just to get the gig?

How do you create more opportunity than you have capacity so you can be choosy about who you work with, and what you type of projects you’ll work on?

If you’re serious about the growth and success of your creative business, you will not want to miss attending this business development workshop designed and facilitated by Thomson Dawson, Business Development Consultant to Creative Entrepreneurs and Solo Professionals.

Take a quantum leap in your business development success. Spend one important day working on your creative business rather than in it. Spend one day building a solid framework and foundation for your business development and sales success. Spend one day innovating your bigger, better future.

Who should attend?
We’ve developed this foundational business development workshop for all early-stage self-employed creative professionals including:  designers in all discipines, web /apps developers, content creators, writers, social media professionals, illustrators, animators, photographers, producers and composers–just about any self-employed professional in the business of creative output for hire.

The Investment:
$800.00 USD per person
Special discount of $100 off for early registration prior to September 30, 2012
Additional discount of $50 off for each additional person in your firm prior to September 30, 2012.

Tuition must be paid 30 days in advance of the Workshop. No refunds or credits within 14 days of the workshop.

Tuition includes Workshop Materials, Continental Breakfast, and Snacks served throughout the day at the venue.

This workshop is limited to 24 participants.

Early Registration

Send an email and we’ll get right back to you with the full information on the venue location, accomodations, and how confirm your spot in early registration prior to September 30, 2012. This workshop has limited capacity and will fill up quickly.
Register Now and Save!