Success in business and in life, however you measure it, begins within you, or more to the truth– within your thinking. As you think, so it is. Thinking is the seed of innovation, growth and expansion–every great thing that ever was, is now, or ever will be, at first, is a formless thought seed in the creative mind.

As the iconic Henry Ford was fond of saying, “If you think you can or can’t– you’re right”. There are two guiding principles that form the bedrock of my point of view on creating a life of significance, freedom and meaning through the venue of your business:

1) you must do what matters to you
2) what you do must matter to others

These principals stand evergreen, and form the essence of your value proposition to the world. This is the white hot center of your competitive advantage. The holy of holies of who you are, and the legacy of your contribution to the world. What really matters to you is sacred, and dramatically so when it serves the good of others. This is where meaning and contribution intersect to form a life experience of joy, ease, freedom and creativity powered by the engine of your business– with the result being more financial abundance to invest in ever greater levels of growth and expansion.

WhiteHotCenter Business Consulting

I inspire and guide creative entrepreneurs, small business leaders and solo professionals to discover and define the white hot center of their competitive advantage, then provide tools to best leverage that advantage for greater growth and success.

White Hot Center Consulting provides guidance and creativity to help you discover, define and pursue your best opportunities to create value in the marketplace. Many of my clients are a seeking improvements in one or all of these areas :

personal and professional growth, (the inner game)
lifestyle design, ( methods and tactics for creating what you want)
value creation ( innovation  / product development )
demand generation, ( targeting, positioning, branding, marketing, sales communications)

For over 25 years, I have been a marketing, brand strategy and creative consultant to global companies and venture start-ups alike. My clients have included Acura, Brunswick, Coleman, Energizer, Food Lion, Herman Miller, Hewlett-Packard, Honda, La Z Boy, and Volkswagan USA. I have also worked with dozens of mid-size companies and venture-funded start-ups in diverse industries. I'm delighted to offer my nearly three decades of successful entrepreneurial and business building expertise to creative entrepreneurs and solo professionals who seek insight, inspiration and tools to take their business and their entire life to the next level.  I offer several levels of consulting engagements:

Enterprise Level Consulting

This engagement is for mid-to-larger-scale enterprises with revenue of $10 million +. Typically this consulting package involves guidance to help business leaders and their teams gain more clarity and velocity to pursue their greatest opportunities to create new value for their customers. We collaborate on strategic issues of mission, values, positioning, brand strategy, differentiation, corporate and brand identity, and marketing communication platforms to internal and external audiences. The business imperatives that drive this consulting engagement typically involve new product introductions, growth challenges, mergers, inventing new companies, products or services, competitive threats to core markets or expansion into new markets.
$50K+ USD This package is typically a 3-4 month engagement.

Entrepreneur Level Consulting Package

This package has been designed for small business owners, creative entrepreneurs and solo professionals who have been in business for at least 3 years with sales revenues of less than $500,000.  Many entrepreneurs at this level experience much greater complexity getting their business to the $1million+ level. If this describes your current circumstances, we can provide strategic and creative guidance to help you focus on what matters most to you and how you will serve others. From that increased awareness, you'll experience notably more clarity and conviction to maintain the discipline necessary to provide more value to customers and clients, at the same time, creating more freedom and joy for you. You'll gain deeper insight and clarity on the strategic issues facing your business and personal growth. You'll create a highly differentiated positioning and value proposition that matters to your customers and elevates their perception of your value to them. Together we'll outline tactics and develop the tools to help you express your unique advantage in ways that influence more demand for your products and services.
$7500-10,000 USD This package is individually tailored and scaled to your particular needs, and is typically 4-6 weeks in duration.

White Hot Power Session™ Package

This is a powerful, inspirational, game-changing,  expanding brain-storm session designed to ignite dreamers and schemers , start-up entrepreneurs, professionals and artists to gain more clarity and conviction to discover and define what matters most to them and develop the discipline to keep moving toward their vision of a bigger better future. Working within a defined structure, we jam together in conversation on your best thinking, and explore insights and new ideas about what's required to get you there.. You can jam at two levels:

Level A Immersion Jam  $2,500 USD
Includes (6) 60 minute Power Session Jam conference calls that are recorded and sent back to you for your future reference.

Level B Individual Power Jam $500 USD
The 60 minute session is designed to spark your imagination, ignite wild and daring ideas to inspire you toward realizing your vision. You’ll be asked lots of what-if and why-not questions in this rapid-fire, hour-long burn that sets the trajectory for realizing your big ideas. The call is recorded for your future reference.

How to start the burn!
Send an email to me: thomson@whitehotcenter.com
Briefly outline your current business circumstances, what level of consulting you are interested in, and what your expectations are for a positive outcome. I’ll respond directly to your inquiry and we can arrange a brief telephone conversation to determine if there is a good fit. My purpose is to inspire and provide ideas you can implement immediately to get you one step closely to realizing your vision for a bigger future. I am looking forward to working with you.