Gain the focus, clarity and confidence to make the right strategic and creative decisions to be the one and only choice of high value customers.
Creating Bigger Futures: Business / Brand Transformation Workshops.
Through a series of full-day facilitated strategy sessions– brand positioning, architecture, brand storytelling and brand voice– clients focus their thinking to overcome their most important challenge when they are in the early planning phase of inventing a new business, introducing new products / brands or transforming an under performing business / brand that has reached a plateau.
The structure of each session insures your management team will gain more clarity, confidence and consensus to make the right decisions on how best to build or refocus your value around a single, compelling, differentiating promise that makes your business / brand the one and only choice of high value customers.
Bringing strategy to life: Creative Guidance & Brand Development.
At the intersection of brand strategy and execution, we provide creative insight and visual design guidance empowering marketing teams to align their organization’s vision, values and culture with the business assets of visual design, language and experience. Working from the strategic decisions made in our workshop sessions, we collaborate with your teams to design and develop the foundational assets that will become the expression of your brand strategy, brand identity and unique story in the marketplace.
The outcome of this creative development phase provides the guiding reference and brand management discipline to support the implementation of future marketing tactics.
“From the very beginning of the workshops and through the implementation of our new name and visual expression, Thomson’s experience and creativity helped guide us to a result that we simply could not be happier with. He didn’t tell us who we should be or where we should go–he guided us along a path that helped us discover that our direction and purpose had been there all along, we just needed the expertise to help us reveal it.”