Strategic Brand Development for Founders of Startup and Early Stage Companies
“It’s like having a magic wand!”
After struggling for nearly a year to transform their brand, this is how a recent CEO Founder described the result of our accelerated Strategic Brand Development Program.
Brand development is art and science–only the results look like magic.
Many Founders struggle with the strategic and creative process of developing the foundation for a brand investors love and customers can’t live without. Within their early stage organizations there can be a lack of clarity, objectivity, confidence and the resources necessary to build the strategic and creative foundation of a successful and enduring brand.
In an age of clutter, noise and abundant choice, how will you distinguish your unique value to the marketplace and create a “one and only” brand your customers will love for a lifetime? To scale your impact and influence the marketplace, your brand must deliver an experience so valuable customers would never consider an alternative.
Building a remarkable brand is a high bar indeed. For Founders it takes courage to risk precious financial resources on a process they know little about. Most believe they have no choice but to live with what they have until they can afford to invest in the process. These are the Founders whose business will never leave the early struggle phase.
The Strategic Brand Development Program offers strategic and creative guidance specifically designed for forward thinking Founders who want to elevate the quality of their presence in the marketplace and transform their business at an accelerated pace.
Strategic Brand Development Program Overview:
Phase I: Discovery & Assessment
The discovery phase will help you and your management team gain more insight and clarity to identify the challenges inside and outside of your enterprise that may impact your decisions and priorities on the changes you must make in your business. Using a diagnostic process, we’ll work together to define what a successful brand transformation outcome will look like and how you will achieve it going forward.
Phase II: Strategic Brand Transformation
Once we have consensus on the specific brand transformation challenges facing your business, we conduct a highly facilitated full-day brand transformation strategy session with you and your team. These rigorous strategy sessions will focus on identifying the needs of higher value customers, developing your brand positioning, value proposition, brand promise, brand storytelling structure and brand personality and tone of voice. These elements form the foundation and structure of your brand strategy ecosystem, and will guide your decisions on brand identity development, culture, product development and innovation, sales, marketing and communications tactics driving the bigger future for your business /brand.
Phase III: Creative Brand Development and Expression
To breath life into the imperatives of your strategic vision, we explore ideas and concepts for how your brand will best express its unique value to higher value customers. This creative development phase includes a rich conceptual overview of your brand story, language, brand identity elements, along with visual applications of your brand identity assets to physical elements like product packaging, sales environments and facilities signage and communications. Finally, together we develop the schematic framework for your “true north” brand narrative, new brand identity system, and the visual look and feel of various forms of marketing and sales communications.
The deliverable form of our collaboration:
The outcome of our collaboration will provide you and your team with a comprehensive Executive Strategy Summary that documents all the decisions, business imperatives and outcomes of the brand strategy sessions. Additionally, we’ll create comprehensive Brand Expression Guidance that illustrates in detail all the visual and verbal elements that will comprise the look, feel and personality of how your brand will present itself to higher value customers in the marketplace going forward. This documentation serves as a reference tool and management guide to communicate the value of your brand to equity investors, potential distributors, and other marketing partners who would be charged with future marketing and media implementation.
The investment is $20,000+ USD (depending on the scope of your required Phase III elements and required documentation). Clients at this level of engagement are typically startups and early growth companies in diverse industries with annual revenues of less than $1Million. Completing the Strategic Brand Development Program typically takes 4-6 weeks.