Brand Transformation Advice and Guidance.
Insight, guidance and creativity to help leaders and teams in growing companies activate their brand marketing strategy in the marketplace.
Strategic vision without flawless execution is nothing more than a pipe dream. Brand transformation advisory is an important element in the success of our client’s brand activation initiatives. Thomson Dawson provides on-going advice and guidance for leaders and teams to bring their brand transformation initiatives to life within their organizations and in their sales and marketing channels.
Based on your needs and challenges, we’ll develop an advisory plan at the beginning of our collaboration, and meet at regular intervals throughout as required in personal consultations, by email and video-conference. Thomson also facilitates professional development and brand education training sessions to various operational groups within your organization.
Get the clarity and confidence to keep your teams and implementation programs moving in the right direction. Here are the outcomes you can expect from our on-going collaboration:
- More Focus – Quickly remove complexity and get your thinking zeroed in the one thing that will make all the difference in your progress.
- Useful Insight and Evaluation – In times of change, an expert assessment on current issues and challenges can be insightful and useful so you can avoid spending time and money on initiatives that bring no results.
- Strategic and Creative Ideas – Business is a head game. Everything starts as an idea. Collaborating with you to generate better ideas that will enhance your impact and influence with higher value customers.
- More Clarity and Confidence – Business is about risk. It’s always better to make big decisions with an inner sense of clarity and confidence that you’re doing the right thing–especially when you have skin in game.
On-going advisory engagements include these business / brand challenges:
- You are launching a new business, introducing new products or transforming an existing business/brand for its next level of growth.
- You need guidance on conducting a strategic brand audit before you invest in new marketing initiatives.
- You’re rolling out a new or updated website and want an informed opinion and feedback on messaging and user experience.
- You are seeking outside marketing partners and want expert oversight in the vetting and interview process.
- You need personal and professional development advice so your team is more confident and capable in leading brand transformation programs.
- You need insight and objectivity on mission, organizational values, team and culture building initiatives.
- You need insight on innovation strategy, product development and value creation.
- You need guidance on developing brand storytelling and messaging strategies for your marketing communications programs.
- You need oversight of in-house teams or other marketing partners charged with brand implementation, corporate and brand identity, naming, design and design management to insure alignment to your business and brand strategy.
- You need expert advice on product packaging development, branded environments and retail presence.
Individual consulting assignments on a mutually agreed fee basis, or a monthly retainer of $5,000+USD (depending on the scope, frequency and travel requirements).