Inspiration for entreprenuers who
want more impact, influence and income.

Your Beloved Reputation.

A beloved Reputation is your most valuable business asset. More valuable than any amount of money. A beloved Reputation increases your chances of customers perceiving your product or service as their “one and only” choice. A beloved Reputation attracts more…

The Paradox Of Continuous Product Improvement.

For every product innovation, continuous product improvement is all that’s left to do after the big innovation has been established. It’s been over a decade since the introduction of the first generation iPhone in the summer of 2007. That seems…

Four essentials to define brand voice.

There are four essential ingredients that define your brand voice strategy in the digital age. Brands, just like people, have a voice– the distinctive tone, manner and personality of communication that distinguishes one personality from another. Brand Voice is a…

Killing a Cash Cow Brand.

Iconic brands tend to lose their relevance long before the cash they generate begins to dry up. Once they lose their luster, a cash cow brand is nearly impossible to change. It can be challenging for iconic brands to take…