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The Rise of the Fractional CMO.

There is a growing trend for mid-market CEOs to outsource the role of the CMO. A survey by consultants Booz, Allen, Hamiliton found that fewer than 50 percent of Fortune 1000 firms employed full time CMOs. The fractional CMO is…

Brand strategy is about transforming reputations.

Everybody in marketing today is a “brand strategist”. We’ve preached the gospel of brand and branding so often all a CEO hears in the echo chamber is blah blah blah. My experience tells me what CEOs in early growth companies…

How to take a quantum leap to scale your early growth business to the next level.

If you’re leading an early growth company (typically with annual revenues of $1MM+) most likely you’re pondering how to scale your business to the next level. Most business leaders at this level are stuck. They are tactics driven hoping something…

There are only three reasons to change an established logo.

To change an established logo in the marketplace should never be undertaken for reasons of fashionable style and decoration. “We want to change our logo”, said the Client. “Why?” I asked. “Our company is nearly 25 years old and we…