Inspiration for entreprenuers who
want more impact, influence and income.

Brand Transformation for Early Stage Entrepreneurs.

In a marketplace full of clutter, noise, and abundant choice, how will you distinguish your early stage business from competitors and attract higher value customers and clients who will transform your business to higher levels of success? If you’re in…

Investing in Brand Strategy Before Marketing Tactics.

Without first investing in brand strategy for your early stage business, you’ll be throwing marketing money down the drain. For early stage CEOs the idea of investing in brand strategy is a leap of faith. It’s difficult for many to…

The shift from building brands to building customer relationships.

In an era of big data and powerful technologies for connecting with customers, marketers must shift their focus from building brands to building customer relationships. Nearly two full decades into the 21st century and we have witnessed radical transformation and…

How to target higher value customers.

If you’re in the process of transforming your business/brand to the next level of success, the first step in positioning your brand for competitive advantage is to be laser-focused on targeting high value customers. Knowing where to aim your creativity…