Inspiration for entreprenuers who
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Defining Purpose, Vision and Mission for your Startup Business.

Bringing the principles of purpose, vision, and mission to life in your startup or early growth business becomes the foundation of your culture and gets all concerned rowing the boat in the right direction. This is not a marketing exercise.…

Building a brand that matters is like building the pyramids of Egypt.

Building a brand that matters is like building the pyramids of Egypt– large precision cut stones are quarried and placed one by one, layer by layer, over years, into the experience customers have doing business with you. Creating a brand…

How to build a “oneliness” brand customers love and can’t live without.

To have real impact and influence in the 21st century marketplace of noise and clutter, you must create “oneliness”– a state of mind where the consumer/customer believes there is NO substitute for what you offer. This means creating experiences customers…

The Four Pillars of an Influential Startup Business and Brand.

It takes more than a pot of investor’s money and splashy marketing to build an influential business and brand. Juicero Inc. was one of the most talked about startups in Silicon Valley. It makes a juice machine– an internet-connected device…