Inspiration for entreprenuers who
want more impact, influence and income.
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Killing a Cash Cow Brand.

Iconic brands tend to lose their relevance long before the cash they generate begins to dry up. Once they lose their luster, a cash cow brand is nearly impossible to change. It can be challenging for iconic brands to take…

Brand Awareness: Money can’t buy you love.

There are only two ways to increase brand awareness with new customers: buy it or earn it. As the immortal John Lennon says “money can’t buy me love”. I agree with John. Of course, we all know if no one…

White Hot Center Brand Transformation Methodology

  The White Hot Center brand transformation methodology aligns business strategy and brand strategy across the full ecosystem of your business to create more impact and influence with higher value customers. Market Insight Brand Equity Assessment and Analysis Strategic Brand…

Power Session Brand Strategy Advice Exclusively For Early Stage Entrepreneurs.

Powerful, insightful, accelerated, no BS rent-my-brain-business-life-creative strategy-burn! In a 60-90 minute session, you can tap into my 30 years of marketing communication experience and get expert advice to make right strategic and creative decisions to take your early stage business…