Inspiration for entreprenuers who
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How to build a “oneliness” brand customers love and can’t live without.

To have real impact and influence in the 21st century marketplace of noise and clutter, you must create “oneliness”– a state of mind where the consumer/customer believes there is NO substitute for what you offer. This means creating experiences customers…

The Four Pillars of an Influential Startup Business and Brand.

It takes more than a pot of investor’s money and splashy marketing to build an influential business and brand. Juicero Inc. was one of the most talked about startups in Silicon Valley. It makes a juice machine– an internet-connected device…

Five Focus Strategies to take Quantum Leaps to Scale Your Startup Business.

Without a strategic focus on the customer experience, its unlikely your startup business will gain the traction and momentum to scale against the headwinds of a cluttered and noisy marketplace. Influence in the marketplace is the white-hot center of inspired…

Case Study: Flying Embers Hard Kombucha.

Developing the brand positioning strategy for a startup hard kombucha brand. Flying Embers Hard Kombucha is on a mission to be the global market leader in the better-for-you alcohol beverage category. Flying Embers brand offers the world a great tasting,…