Inspiration for entreprenuers who
want more impact, influence and income.

About the White Hot Center

Thomson Dawson Brand Transformation Guidance


Creating more impact and influence in the marketplace is a challenge at the white hot center of every size organization.  For startups and emerging growth companies it is especially difficult. As a trusted collaborator in your success, my focus is helping leadership teams break through and overcome critical business/brand transformation challenges at various stages of growth:

  • Helping leadership teams strengthen their focus to create a strategic vision for what’s next.
  • Developing a more competitive position in the marketplace for your next level of growth.
  • Building a customer-focused culture that delivers highly valued customer experiences.
  • Elevating the quality of your presence in the marketplace and break through the noise and clutter of an unforgiving marketplace.
  • Creating visual and verbal communication strategies in your sales and marketing channels that impact and influence higher value customers.

My passion is helping leaders in early stage companies focus on who they are, what they stand for, why it matters and how their desired image and reputation shapes their business success.

Let’s get acquainted in a conversation!

The Influence Model


Insight and ideas that help you create and connect a compelling vision for marketplace success based solely on what truly matters to you, leverages your organizations unique capability to serve customers and clients; and enables you and your team to experience greater fulfillment and deep satisfaction in serving customers beyond money-making.


Insight and ideas that expand the quality of your presence and influence in the marketplace by elevating your thinking, clarifying your purpose, enhance your effectiveness to innovate new value, build the right team and culture, and expand your contributions to the marketplace through experiences customers and clients love.


Insights and ideas on building a culture of innovation and creativity within your business, developing a more compelling value proposition, innovate new value through products and services that are loved by your customers and not in abundant supply from competitors.


Insights and ideas to expand and enhance your competitive advantage in the marketplace through brand transformation and development strategies that position your business as the “one and only” choice of higher value customers–making issues of price and competitors irrelevant.

Register to watch my 25-minute webcast “The Four Pillars of Influence That Scale Emerging Brands.” In the webcast, you learn four strategic principles to build your impact and influence with high value customers.

Check out the White Hot Center Manifesto  – my declaration of the  “first principle” mindset strategies that guide my values and contributions to my client’s success. I invite you to participate in the conversation here by subscribing to my blog and follow me on Twitter.

To your inspired success,
Thomson Dawson

Thomson Dawson, Author & Speaker

Thomson’s educational and inspirational keynote talks and workshops are centered on professional development, creativity, value creation, innovation and building competitive advantage in your business. He speaks at business conferences, universities, industry groups and trade associations.  LEARN MORE

Let’s get acquainted in a conversation!