An Overview of Keynote Presented by Thomson Dawson
In search of INFLUENCE.
Strategies for entrepreneurs to create a remarkable brand customers love and can’t live without.
Business Transformation and Brand Strategy Advisor Thomson Dawson presents an ideology, mindset and methodology for Entrepreneurs to develop strategies that scale their influence in the marketplace to attract higher value customers and clients.
In the unforgiving 21st century marketplace of clutter, noise and abundant choice, there’s no longer room for mediocre me-too products and services. To build an extraordinary brand and earn an influential reputation with high value customers and clients, entrepreneurs must create new value for customers rather than compete for the value already created by competitors.
Thomson’s keynote presentation is centered in the principle that influence in the marketplace is the white-hot center of inspired business and life success for creative entrepreneurs to thrive beyond the early struggle phase of their business. You can’t scale a business to the next level without influence.
Thomson calls this challenge “the scaleability factor”– a challenge every emerging entrepreneur will face as they focus on who they are, what they stand for, whom they serve, and how their desired reputation shapes their business goals and creates customers and clients who represent a bigger future.
Influence in the marketplace is the result of relentless creative focus and discipline to build a one and only brand customers and clients can’t live without. Over time, this creates the lift to take a quantum leap in the growth of your early stage business.
Focus on the right customer – not every customer.
Focus on staying true to your core values and standing for something valuable and highly desired, not in abundant supply elsewhere.
Focus on innovation–creating new value in your market rather than competing for the value created by others at a cheaper price.
Focus on embedding a clear and compelling vision for the future that everyone in your organization is committed to achieving because that vision is a shared passion, cause and purpose.
Focus on building a customer-driven culture where every employee in your business always gives a little more than is expected–creating experiences customers love and can’t live without.
Thomson’s presents four pillars for creating massive impact and influence with customers and clients. These four pillars form the foundation of an enlightened approach to building a customer-focused culture that delivers experiences customers love and can’t stop talking about.
Insight and ideas that help you create and connect a compelling vision for marketplace success based solely on what truly matters to you, leverages your organizations unique capability to serve customers and clients; and enables you and your team to experience greater fulfillment and deep satisfaction in serving customers beyond money-making.
Insight and ideas that expand the quality of your presence and influence in the marketplace by elevating your thinking, clarifying your purpose, enhance your effectiveness to innovate new value, build the right team and culture, and expand your contributions to the marketplace through experiences customers and clients love.
Insights and ideas on building a culture of innovation and creativity within your business, developing a more compelling value proposition, innovate new value through products and services that are loved by your customers and not in abundant supply from your competitors.
Insights and ideas to expand and enhance your competitive advantage in the marketplace through brand transformation and development strategies that position your business as the “one and only” choice and elevating your business in the minds of higher value customers–making your competitors irrelevant.
And finally, leaders of a dynamic team of creative and committed people will build a remarkable organization all growing together in an inspired, easy and relaxed way. The contributions, talents and capabilities of the entire organization continue to grow and expand without end. Everyone experiences a collective sense of fulfillment and deep satisfaction serving higher value customers. As influence in the marketplace grows, the creative spark, vitality and health of the business/brand is sustained and expanded.