Paul Rand had a profound influence on my work. He was the reason I’ve dedicated my entire career to corporate and product brand design.
Paul Rand (1914-1996) was an American art director and graphic designer best known for his corporate identity design work. Besides the infamous Next logo designed for Steve Jobs, Rand designed some of the most iconic and recognized corporate design for IBM, UPS, ABC, Westinghouse and Morningstar. He was one of the first American designer to adopt and practice the Swiss Style of graphic design in corporate identity design.
Although I never met in person, he was my hero.
All of us have mentors who impact and direct our professional lives. My career has spanned nearly four decades now and his influence continues to guide and inform my work and my value system in creativity, design and communications to this day.
In this post, I’m sharing a selection of my corporate and brand identity design work over the past years. I still hold true to the values of simplicity and clarity in visual communications, much as Rand did in his lifetime. For me, sharing this work is a trip down memory lane as I think about the great clients who have given me the opportunity to do what I love–help organizations transform to higher levels through the strategic use of design.
1986 American Seating Company. This design continues too serve this organization to this day.
2013 Corporate identity design for a digital printing company.
1992 Code One Smoke Alarms brand identity and retail packaging.
2002 DaystarUSA Corporate identity for a national retail mall maintenance company.
1985 Corporate identity and packaging for Guardsman Chemical Company.
1994 Corporate logotype for a global office furniture company. Essentially still in place to this day.
2003 Hewlett Packard Attribute Product Brand Identity.
1998 Corporate identity for a digital camera manufacturer.
2013 KeVita Probiotic Drinks brand identity and packaging.
2007 Product brand identity for a line of medical facial dermal fillers.
2006 Brand identity for community development non profit.
2009 Brand identity for a web based reporting technology to stop bullying in public schools.
2015 Corporate identity for a regional healthcare system.
2009 Corporate identity for a national publisher of RV and family campground directories.
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