Inspiration for entreprenuers who
want more impact, influence and income.

Paul Rand: The man who influenced my entire design career.

Paul Rand

Paul Rand had a profound influence on my work. He was the reason I’ve dedicated my entire career to corporate and product brand design.

Paul Rand (1914-1996) was an American art director and graphic designer best known for his corporate identity design work. Besides the infamous Next logo designed for Steve Jobs, Rand designed some of the most iconic and recognized corporate design for IBM, UPS, ABC, Westinghouse and Morningstar. He was one of the first American designer to adopt and practice the Swiss Style of graphic design in corporate identity design.

Although I never met in person, he was my hero.

All of us have mentors who impact and direct our professional lives. My career has spanned nearly four decades now and his influence continues to guide and inform my work and my value system in creativity, design and communications to this day.

In this post, I’m sharing a selection of my corporate and brand identity design work over the past years. I still hold true to the values of simplicity and clarity in visual communications, much as Rand did in his lifetime. For me, sharing this work is a trip down memory lane as I think about the great clients who have given me the opportunity to do what I love–help organizations transform to higher levels through the strategic use of design.
American Seating Identity1986  American Seating Company. This design continues too serve this organization to this day.

Bloom Market Identity2003  Bloom Markets. A mid-atlantic based grocery chain.

Brightformat Brand Identity

2013  Corporate identity design for a digital printing company.


Code One Alarms Brand Identity

1992  Code One Smoke Alarms brand identity and retail packaging.


DayStarUSA Brand Identity

2002  DaystarUSA Corporate identity for a national retail mall maintenance company.


Guardsman Chemical Corporate Identity

1985  Corporate identity and packaging for Guardsman Chemical Company.

Haworth Logotype

1994  Corporate logotype for a global office furniture company. Essentially still in place to this day.

Lightscribe Identity

2003  Hewlett Packard Attribute Product Brand Identity.

MegaVision Corporate Identity

1998  Corporate identity for a digital camera manufacturer.


KeVita Brand Identity

2013  KeVita Probiotic Drinks brand identity and packaging.

Novielle Product Identity

2007  Product brand identity for a line of medical facial dermal fillers.

Ojai Valley Youth Foundation2006  Brand identity for community development non profit.


Sprigeo Brand Identity

2009  Brand identity for a web based reporting technology to stop bullying in public schools.


ThedaCare Corporate Identity

2015  Corporate identity for a regional healthcare system.


Woodalls Brand Development

2009  Corporate identity for a national publisher of RV and family campground directories.

If you found this post helpful, please subscribe too the blog in the form above.


Share this:
No comments yet.

Leave a Reply