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Case Study: PRJ Consulting Brand Transformation

PRJ Consulting

A complete brand transformation positioning this enterprise software consulting firm for a new generation of leadership advancing in today’s challenging business environment.

Since its inception, PRJ Consulting has built a strong reputation among its enterprise clients and market partners, specializing in Oracle technologies and Oracle’s PeopleSoft enterprise solutions.

PRJ Consulting, provides enterprise clients, government with specialized expertise in Oracle technologies and Oracle’s PeopleSoft enterprise solutions as a Tier One firm to clients throughout North America. Their business has been built on a foundation of providing deep technical, application, industry and domain expertise to the market spanning every aspect of the PeopleSoft and the Oracle environments.

Although the founding partners had enjoyed success, they realized the necessity for attracting the next generation of leaders who would take the business to its next level of success and attract a higher level clients who valued strategic advice over service delivery. Collaborating with the PRJ leadership team, we guided them through a comprehensive brand transformation process with an objective of positioning the firm to meet these business strategy imperatives.

In our strategic brand positioning workshop sessions, we focused on PRJ capabilities to rapidly deliver the most highly skilled resources to solve the most complex enterprise level software applications. “Empowered to Advance” become the mantra for the transformed PRJ brand. Clients trust and value PRJ insight, experience and expertise to deliver highly-valued client outcomes in every area of their evolving business, application and technology needs – empowering clients to rapidly advance in today’s challenging business environment.

To bring the brand transformation to life, we provided creative guidance for a new brand identity system, brand storytelling and messaging that would become the foundation for their future employee, corporate and marketing communications.


“Our company was in need of a complete image overhaul to position our business for the future! Thomson and his team worked with us to craft a solution that not only was highly marketable, creative and attractive, but also something that fit our company culture like a glove. Thomson has an amazing ability to visualize, analyze, watch, listen and ask the right questions. My clients absolutely love the results! I highly recommend working with him”.

Jeff Lipis,
Founder, Managing Partner PRJ Consulting
Enterprise Software & Technology Consultants

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