In an era of abundant choice, every entrepreneur must differentiate their value proposition from the slush pile of competitors. In the above video, you can learn some ideas useful for creating competitive advantage in your creative business.
Back in May 2011, I was invited to speak to the AIGA Santa Barbara Chapter on the subject of business development. The venue for the talk was a tasting room and wine cellar in dowtown Santa Barbara. The audience consisted of creative professionals from the Central Coast region of California, and included independent designers, advertising agency principals, web developers, writers, photographers and illustrators.
I have been in the creative services business for nearly 30 years. I know first hand the business development challenges that face independent creative professionals. It’s a constant struggle to find clients, serve them well and get paid what you’re worth. In the video, I offer some advice and six strategies that can help you reframe your thinking about business development and creating the success you desire in business. You can also download my FREE booklet on the subject here.
